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Why the hell do people post their stats on Twitter?

October 15, 2015


I see people, quite a lot of them actually, that publish automatic tweets about their performance on Twitter.

It could be:

  • How I did on Twitter this week: 2 Mentions. How’d your week go?


  • Thanks to my top interactors! …..

and I don’t really see the point.

First of all, Twitter, like any other platform, is not a numbers game (that people inevitably cheat on). What really matters is who you are engaging with and the quality of the exchange.

Also, I don’t see any situation where this kind of message would make a positive impression on the reader.

When I read that my thinking goes

  • the person does really bad (if the numbers are low)
  • he/she is clearly into vanity metrics (cf, the lean startup)

and more importantly, it is a ROBOT and I don’t want to listen to a robot.

Did I miss something?

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