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How big is Sharknado?

July 31, 2014

For those who don’t know about it, Sharknado (now Sharknado 2) is either a cult movie or something really crazy/insane.

Here is the trailer of Sharknado 2 and that should be enough for you to pick your camp:  lovers or haters.


But whether you like it or not, it was THE top trend in Twitter today, so we gave it a try looking how really big it is.

To do that, we compared it to a few top series: “The Walking Dead”, “Game of Thrones” and “Under the Dome”. (yes I know, Sharknado is not a serie).

In terms of data points/ methodology , we looked at

– Google Trends  for the # of searches against the name of the serie and at

– our own data set of close to 1M influencers/publishers, measuring the number of mentions of the shows/ movie by the influencers.

Learning #1: It’s big, but it’s not super big .. so there is room for Killerwhalesnado or SharkQuake (with shooting in San Jose).

On Google trends, we see that Sharknado is 10 times smaller than big guys like Games of Thrones or The Walking dead, and roughly 1/2 of a show like Under the Dome. (but Google is late capturing trends  🙂 and I guess Sharknado will catchup with Under the Dome shortly)

GTrends 4 series

On eCairn,  we got a similar pattern ( measuring how many of our 1M influencers mention the different TV series). The ratio is even bigger, Sharknado is 17 times smaller than Game of Thrones in the last 6 months.

Screen Shot 2014-07-31 at 1.23.43 PM

The trends are similar. However, we see that “publisher/influencer” trends are less pronounced than the search patterns.


Screen Shot 2014-07-31 at 1.29.01 PM


Learning #2: It did a huge buzz today (July 31th) with more mentions than Walking Dead or Game of Thrones.

We see below the “last day buzz” brings Sharknado a lead over everybody.

Screen Shot 2014-07-31 at 1.31.10 PM

It will be interesting to see if the trend we see from the “influencers” is reflected in the search trend in a few days (and I’ll post an update)


Learning #3:   Sharknado is popular with Movies/TV and Geek and got some pickup in Germany

Looking at what type/categories of people write about the TV shows/movie, we got the following graphs.

Walking Dead

Screen Shot 2014-07-31 at 4.22.14 PM

Comics ( it all started with a comic book) , Horror – really don’t understand this – , and religion!. If you wonder how the hell,  people covering religion (and atheism) can write about Walking dead, here are some examples:

but let’s refocus on data and pie charts….

Game Of Thrones

Screen Shot 2014-07-31 at 3.43.48 PM

Interesting to see the limited pickup in Gaming , and Moms.

Under The Dome

Screen Shot 2014-07-31 at 3.46.55 PM

some mentions in Brazil, France and Spain.


Screen Shot 2014-07-31 at 3.46.46 PM

Horror and some Geek-Tech (13%), marginal coverage in Germany.


May be a call for Sharknado 3 in Berlin???


@ dominiq




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