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How social media and tribes change segmentation and product definition – 12mn Video

November 12, 2013

Presentation by D Lahaix at Centifolia.

– Why traditional segmentation does not capture the reality of the networked market?
– How to map social media into tribes
– Example with the Cosmetic industry
– How to change market definition, market research and to identify needs from these new connected and conscious audiences.

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