Mommy bloggers love Twitter and Valentine’s
Mommy Bloggers love Twitter.
Looking at our pool of 200+ community of influencers, we were wondering which one would won the Twitter race (i.e: which community shows the larger usage of Twitter based on % of twitter account detected from the influencers’ blogs we store in our db).
Excluding the Social Media Marketing community, Mommy bloggers come first with 82% of the top influencers having a Twitter account and tweeting and close to 70% for the overall community (we have close to 10000 mommy blogs in our db).
FYI, Social Media Marketing bloggers is 90% for the top and close to 70% for the overall community.
Mommy bloggers love Valentine’s
But Daddy bloggers also love Valentine’s day (share of topic is 6% over the last month, 11% over the last week):
However, comparing the nature of the conversations on the mommy side and daddy side leads to interesting insigths:
Mommies highlight and focus on the celebration and party side of Valentine.
Daddies appear to fish for gift ideas, associated cost and remind themselves of the date.