Buzz monitoring and Buzz discovery in Social Media – Google App Inventor
I was in a middle of a demo this morning, using the VC/Startup community as a show case (with a strong High Tech Biais) and I discovered that the buzz of the last days was “app inventor” (on the right side of the cloud)
… it looked to me I was too distracted by the World Cup and missed an important event.
I wondered how big that buzz was. I looked into Google trends:
Then I looked into other communities that we’re already monitoring and see that
- in the mobile community, there was clearly a huge buzz on the topic. If you look into the graph, you’ll see that “app inventor” is 6% of all conversations in the Wireless community, whereas it was only 2% in the VC community
- and I ended up in my favorite community, Social Media Marketers and got this amazing graph:
The share of conversation of that topic is moderate (1 %) BUT two influencers already discussed that topic back in March:
Kudos to these bloggers who had the “flair” to write about Dr Peter Norvig conference! ( to me, one of the most relevant people on internet technologies).
Beside identifying influencers, we’re getting into identifying innovators … and great keywords to bid on.
I wonder what the market value of the “appinventor” keyword is. So far noone seems to be bidding on that keyword