Skip to content

Social Media Expert, Social Media Consultant – who is/isn’t?

April 7, 2009

Lately, there’s more buzz and polemic on the topic of social media expert. It’s a topic of choice in the SMM sphere along with who owns social media, how you measure it and so on…

The debate¬† has been around for a while but, as illustrated by the chart below, there’s an increased level of conversations about Social Media Expert in 2009 (as measured in the pool of +1000 SMM blogs we read on and off at eCairn):

posts_for_sm_expert_by_week1

The good news is that more marketers are moving into social media, which, we all know is a bit of a mess. Thus they need more help. The bad news is that they’re few experts out there and they may not even call themselves expert.

Some good lists of characteristics to look after in a so called expert:

Interesting:¬† According to Gladwell in Outliers, it takes about 10,000 hours of work at any one specialty — which equates to about 10 years of solid experience — to reach a superior level.
I translate that as “experience is key” – no surprise here.

No comments yet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: