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Conversation™ Updated – Ad Network, Facebook, LinkedIn and more.

June 11, 2008

Our baby is growing! No kidding, we’ve added several cool features to Conversation™, eCairn’s web application for social media marketers.
So here it goes:

Social Network Integration

People’s profiles on social networks typically tell you a lot about who they are, what they like and who they know. Profiles are also a great tool to connect with them. We’ve run into people who prefer not to receive email but are ok if someone contacts them through their social networks. With our recent release, Conversation™ detects Facebook and LinkedIn badges when they’re present on blogs.
Users of the application get a summary view of:

  • the presence of social network profiles
  • the social networks available

In addition, they can access individual profiles in one click from the application.

Blog Card

The blog card contains a wealth of information to help you analyze a blog and determine if it fits your criteria for your buzz, outreach, viral or advertising activities. With this feature we’re introducing our new paradigm dubbed Place/People/Conversation -> If you’re a marketer, you want to know where your target market (prospects, customers, influencers…) socialize online; you want to understand who they are and what they’re talking about. Indeed, you may elect to advertise on relevant sites, do an outreach to relevant people, and buzz in relevant conversations. It’s now easier, thanks to the blog card. We think this new paradigm fits better with marketers’ usage of social media. Over time, expect the whole application to move toward this new user experience.

Here’s an example of the kind of information you will find in a blog card:

Media tab - Summary

We’ve some interesting data on how the presence of advertising or social profiles vary amongst verticals and we’ll share them with you very soon. So stay tuned.

By the way, remember those features come on top of those we added in May, like ad network detection and more….

If you’re interested in trying Conversation(tm), we offer a one month free trial for an unlimited number of users.

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