Glimpse on what’s hot by listening to many relevant voices
At eCairn, we listen to 660+ blogs on social media marketing; I scan, filter and click hundred of posts every day. One of the interesting benefit is that in the flow, we get a glimpse on what the current hot topics are. Usually they are discussed heavily during a few days and thus, get our attention more than anything else, then gone. A little while ago, ‘social media measurement’ generated quite a lot of activity, ‘PR spamming’; right now, it seems like a very good video called ‘social media in plain english’ from commoncraft is raising to the top with 19 posts with the following pattern over the past 4 days:
- 1 post on 5/29
- 3 posts on 5/30
- 3 posts on 5/31
- 6 posts on 6/1
- 6 posts on 6/2
More posts may be coming…as I’ve observed in the case of ‘social media measurement’ that the 100+ posts I was able to find on the subject during a recent burst started on May 6 and ended on May 26, with peak posting between May 18th and 22nd.
Listening to a wide variety of relevant voices really gives you a glimpse on what’s hot for them.