Let’s highlight some of the top 5 positive movers by influence from Oct ’10 – Present.

• Neil Perkin (+36)
• Dachisgroup (+29)
• Christopher Carfi (+30)
• Joe Pulizzi (+27)
• PR Guy’s Musings (+20)

#	Pic	Name	URL	Trend	u/d	Twitt
1		Seth’s Blog	sethgodin.typepad.com	UP	1
2		Chris Brogan	chrisbrogan.com	DOWN	-1
3		Jeremiah Owyang	web-strategist.com/blog	-	-
4		Brian Solis	briansolis.com	-	-
5		Jason Falls	socialmediaexplorer.com	UP	1
6		Logic+Emotion	darmano.typepad.com	DOWN	-1
7		Search Engine Land	searchengineland.com	-	-
8		Valeria Maltoni	conversationagent.com	UP	1
9		SocialMediaExaminer	socialmediaexaminer.com	DOWN	-1
10		Jason Baer	convinceandconvert.com	UP	1
11		MarketingProfs	marketingprofs.com	DOWN	-1
12		Internet Marketing	blog.hubspot.com	UP	4
13		Online Marketing	toprankblog.com	DOWN	-1
14		CopyBlogger	copyblogger.com	UP	1
15		MarketingProfs Daily Fix	mpdailyfix.com	DOWN	-1
16		PR-Squared	pr-squared.com	UP	2
17		Web Ink Now	webinknow.com	UP	3
18		Mitch Joel	twistimage.com/blog	DOWN	-5
19		BuzzMachine	buzzmachine.com	UP	4
20		Brand Builder	thebrandbuilder.wordpress.com	UP	2
21		Ducttape Marketing	ducttapemarketing.com	UP	4
22		Shel Holtz	blog.holtz.com	DOWN	-1
23		Search Engine Marketing	searchenginewatch.com	UP	14
24		Neville Hobson	nevillehobson.com	-	-
25		Jaffe Juice	jaffejuice.com	DOWN	-6
26		Scobleizer	scobleizer.com	DOWN	-9
27		ProBlogger	problogger.net	UP	6
28		The Viral Garden	moblogsmoproblems.blogspot.com	DOWN	-1
29		Spin Sucks	spinsucks.com	DOWN	-1
30		SEO Blog	seomoz.org/blog	UP	1
31		Christopher S. Penn	christopherspenn.com	UP	14
32		PR Measurement	kdpaine.blogs.com	UP	2
33		SocialMediaMarketing	scottmonty.com	DOWN	-4
34		Internet Marketing News	marketingpilgrim.com	DOWN	-2
35		Peter Kim	beingpeterkim.com	DOWN	-5
36		Influential Marketing	rohitbhargava.typepad.com	UP	3
37		Drew McLellan	drewsmarketingminute.com	UP	3
38		Dachisgroup	dachisgroup.com	UP	29
39		Amber & Tamsen	brasstackthinking.com	DOWN	-4
40		Edelman Digital	edelmandigital.com	UP	17
41		Danny Brown	dannybrown.me	DOWN	-3
42		How to Change the World	blog.guykawasaki.com	DOWN	-6
43		Strategic Public Relations	prblog.typepad.com	UP	1
44		Geoff Livingston	geofflivingston.com	DOWN	-3
45		Liz Strauss	successful-blog.com	DOWN	-3
46		Servant of Chaos	servantofchaos.com	UP	8
47		B.L. Ochman	whatsnextblog.com	DOWN	-1
48		CK’s Blog	ck-blog.com	UP	11
49		Communication Overtones	overtonecomm.blogspot.com	UP	7
50		John Jantsch	ducttapemarketing.com/blog	UP	13
51		The Buzz Bin	livingstonbuzz.com	UP	4
52		Greg Verdino	gregverdino.typepad.com	DOWN	-3
53		Adverblog	adverblog.com	DOWN	-3
54		Search Engine Journal	searchenginejournal.com	UP	8
55		Peter Shankman	shankman.com	DOWN	-3
56		Arik C. Hanson	arikhanson.com	UP	8
57		Stowe Boyd	stoweboyd.com	DOWN	-10
58		Bad Pitch	badpitch.blogspot.com	UP	7
59		Toby Bloomberg	bloombergmarketing.blogs.com	UP	1
60		Hitwise Intelligence	weblogs.hitwise.com	UP	6
61		SmartBlog	smartblogs.com/socialmedia	DOWN	-3
62		SocialTimes.com	socialtimes.com	UP	19
63		iMedia Connection	imediaconnection.com	UP	7
64		PR Guy’s Musings	stuartbruce.biz	UP	21
65		Social Media Informer	socialmediainformer.com	UP	3
66		Mack Collier	mackcollier.com	DOWN	-15
67		Amber Naslund	altitudebranding.com	UP	10
68		Steve Rubel Stream	steverubel.com	DOWN	-25
69		Ben McConnell	customerevangelists.typepad.com	UP	9
70		Sphinn / Hot Topics	sphinn.com	UP	9
71		Social Media Club	socialmediaclub.org	DOWN	-23
72		The Future Buzz	thefuturebuzz.com	UP	17
73		Brand Autopsy	brandautopsy.typepad.com /brandautopsy	DOWN	-1
74		Media Bistro	mediabistro.com/prnewser	UP	10
75		Joe Pulizzi	blog.junta42.com	UP	28
76		POP! PR Jots	pop-pr.blogspot.com	DOWN	-2
77		Church of the Customer	churchofthecustomer.com	UP	5
78		Simply Zesty	simplyzesty.com	UP	17
79		GlobalNeighbourhoods	redcouch.typepad.com	UP	9
80		Techipedia	techipedia.com	UP	20
81		John Bell	johnbell.typepad.com	DOWN	-10
82		Dave Fleet	davefleet.com	DOWN	-9
83		Dan Zarrella	danzarrella.com	UP	7
84		Ann Handley	annhandley.com	DOWN	-9
85		Outspoken Media	outspokenmedia.com	DOWN	-16
86		We Are Social	wearesocial.net	UP	11
87		Harte of Marketing	theharteofmarketing.com	DOWN	-34
88		Community Guy	communityguy.com	UP	11
89		Ogilvy	blog.ogilvypr.com	UP	2
90		Paul Mcenany	heehawmarketing.typepad.com	UP	14
91		Pro PR	propr.ca	UP	15
92		Andy Sernovitz	damniwish.com	UP	1
93		Marketing & Strategy	blog.futurelab.net	UP	1
94		Edward Boches	edwardboches.com	UP	2
95		Shonali Burke	waxingunlyrical.com	DOWN	-8
96		Becky Carroll	customersrock.net	UP	2
97		Internet Writings	shirky.com	DOWN	-17
98		Phil Fernandez	blog.marketo.com	DOWN	-15
99		Brains On Fire Blog	brainsonfire.com/blog	DOWN	-7
100		Neil Perkin	neilperkin.typepad.com	UP	37
101		Techno//Marketer	technomarketer.typepad.com	DOWN	-15
102		AdPulp	adpulp.com	UP	13
103		B2B Mkting Zone	b2bmarketingzone.com	UP	6
104		Josh Bernoff	forrester.typepad.com/groundswell	DOWN	-28
105		Socialmedia.biz	socialmedia.biz	UP	7
106		New Comm Biz	newcommbiz.com	UP	20
107		Michael Britopian	britopian.com	UP	6
108		Nick Burcher	nickburcher.com	DOWN	-7
109		Drew B	theblogconsultancy.typepad.com	DOWN	-7
110		Christopher Carfi	socialcustomer.com	UP	31
111		Charlene Li	charleneli.com	UP	5
112		David Reich	reichcomm.typepad.com	UP	5
113		Mark Schaefer	businessesgrow.com/blog	UP	7
114		Socialnomics	socialnomics.net	UP	9
115		Shannon Paul	veryofficialblog.com	UP	9
116		Radian6	radian6.com/blog	DOWN	-6
117		Citizen Marketer 2.1	blog.stroutmeister.com	DOWN	-6
118		Abraham Harrison	marketingconversation.com	DOWN	-4
119		Inside Marketers Studio	marketersstudio.com	DOWN	-14
120		Chaos Scenario	chaosscenario.com	DOWN	-2
121		PRBreakFastClub	prbreakfastclub.com	UP	22
122		Sysomos Blog	blog.sysomos.com	-	-
123		Jeffbullas’s Blog	jeffbullas.com	UP	10
124		Josh Hallett	hyku.com	UP	11
125		PR Conversations	prconversations.com	UP	2
126		Communications Consultant	prblogger.com	UP	2
127		Bill Green	makethelogobigger.blogspot.com	UP	12
128		Branding Strategy Insider	brandingstrategyinsider.com	DOWN	-21
129		Adliterate	adliterate.com	UP	11
130		ConverStations	converstations.com	DOWN	-22
131		Tara Hunt	horsepigcow.com	UP	15
132		FeverBee	feverbee.com	UP	15
133		Going Social Now	goingsocialnow.com	-	New
134		Brendan Cooper	brendancooper.com	UP	2
135		Noah Brier	noahbrier.com	-	New
136		Seroundtable	seroundtable.com	UP	6
137		Chuck Hemann	chuckhemann.com	DOWN	-8
138		Connie Bensen	conniebensen.com	-	New
139		Marshall Sponder	webmetricsguru.com	DOWN	-8
140		Webbiquity	webbiquity.com	DOWN	-8
141		Fresh Networks	freshnetworks.com/blog	UP	3
142		Personal Branding	personalbrandingblog.com	DOWN	-17
143		Katie Chatfield	katiechatfield.wordpress.com	-	New
144		Emergence Marketing	emergencemarketing.com	UP	5
145		Conversation Marketing	conversationmarketing.com	DOWN	-7
146		The Flack	theflack.blogspot.com	-	New
147		Start With a Lead	blog.startwithalead.com	-	New
148		Advertising Lab	adverlab.blogspot.com	-	New
149		Savvy Sisters	savvyb2bmarketing.com/blog	-	New
150		Julien Smith	inoveryourhead.net	DOWN	-20

The full Social Media Marketing tribe is 1000 influencers and is one of the 400+ available in the application.

To learn more on our application to target your outreach or segment your research, please sign up for a customized demo.

Please feel free to connect with us through Twitter: @ecairn, or email us at conversation@ecairn.com. The team here at eCairn always appreciates any feedback!

References:

• Post on Answering your questions on ‘Top 150 Social Marketing Blogs’.

Becky Carroll

Here is how we proceeded:

• We loaded the initial list in our application
• We mapped the initial community (graph above)
• We analyzed the different clusters and identify a few sub communities around: BI, SOA/CLoud and Machine Learning
• We also mine the content the initial bloggers’ list and got the following “expressions” as the one most frequently used
• We expanded the different clusters and came up with a list close to 1000 (graph below)
• This list has two major clusters and 4 smaller ones
  • SOA/Cloud/Architecture
  • BI
  • BI-Datamining
  • BI-Visualization/Dashboarding
  • Machine Learning/NLP/ SNA/ Comp Linguistics/ AI (oops a taboo word)
  • Developper blogs around data
• Half of the bloggers form a very well connected community around those subjects. The others are not

Below are the top 500 ranked by influence.

The top movers are: Citizen Marketer 2.1, CK’s Blog, and Jeff Bulla’s Blog; each moving 50+ positions!

• Citizen Marketer 2.1 experienced a spike of traffic in mid November for his Brand Haiku blog post.  A band of bloggers and companies (including Apple) participated in describing a brand experience in a form of a haiku.

*New means they were not in the Sept post, or recently added to our database.

To learn more about our tool and how it can help your company, join a customized demo.

Please feel free to connect with us through twitter: @ecairn or email us at conversation@ecairn.com

The team here at eCairn always appreciates any feedback!

Often, another critical dimension stays unnoticed: Social media is a network of virtual communities.

By communities, understand a large group of like-minded people, highly passionate, highly interconnected (through Blogs, Twitter, Facebook, LinkedIn).

High Tech Communities
(Cloud in Red, Virtualization in Blue, Security in Orange)

The example above is from a set of 4 closely related communities:

• High Tech: Cloud Computing, Virtualization, Security and Storage

We took the top 500 influencers (english language) for each of the above community, except for storage which has a bit more than 100. The aggregate number of conversations from them is close to a million over a 6 months period. Next, we processed them through our social network analysis algorithm to create this map.

(By the way, there’s a full study available for those who want more details about the analysis).

Notice that the 4 communities:
- stay generally very distinct. The exceptions is for storage  because it’s a smaller community. Indeed, influencers from Storage can be found in the Virtualization community, leading to the conclusion that storage conversations are happening often in the context of virtualization.
- display affinities: Security and Cloud Computing are closer to Virtualization than Cloud Computing is to Security.

In this network of virtual communities, 5 important factors are to be considered:

1. Relevance: Virtual communities focus on specific and well-defined scopes.
   Think high tech is a community? Think twice. High Tech is merely a broad category.
   Indeed, we mapped more than 50 separate communities within High Tech (i.e. cloud computing, security, open source, b2b marketing … just to name a few)
2. Separation: Virtual communities that focus on different scope don’t overlap much.
   The world has become one of “specialists”. Nowadays you can be expert on one matter, may be two.
   In the experiment above, we found an overlap of less than 5% between those closely related communities.
3. Shape and Size: Virtual communities can be very large.
   There are many “specialists” and some have decided to become leading voices in their respective communities.
   Its’ possible to find 100s or 1000s of those voices in any given communities. Millions of like-minded people listen to them.
4. Interconnectedness: Virtual communities are powered by a network of relevance.
   Some communities are very tightly interconnected. Understanding the network topology can provide clues to plan the optimum engagement strategy.
5. Influence: Communities are the place where influence happens.
   One can only be influential on something to someone if they have that something in common.
   In the context of communities, something is content. It’s social media currencies and the stepping stone to weave relationships with one’s ecosystem.

Join one of our webinars if you want to know more about our technology:

Here’s the list of the Top 20 for the 4 communities used for this analysis:

So far, it generated a significant level of buzz for Kleiner Perkins: 5% of the daily conversations in that community, that represent a 5X comparing to the average level for Kleiner Perkins and 2X what they get when announcing the Flipboard investment back in July 21th.

However, talking social graphs , very few of the top 100 did actually mention the news as of Oct 22nd.

In dark brown, the top VCs that mentioned the sFund, in teal blue the one that did not.

Here is the top 3 by influence in VC community talking about sFund:

As you’ll see, the ranking, computed with the last 6 months data is pretty   stable, with Chris Brogan moving back to the first position.

O Blanchard, J Baer and J Cass are  showing some impressive progressions over the period.

=================================================================

If you want to know more on how we map communities and how to market to industry influencers,  we’re organizing a  FREE webinar next week and would be very happy to have you with us, click here to register:  Webinar

======================================================

Here is the new Top 150:

Arsenal

We’re using our application to monitor the world of soccer and doing so, we’ve accumulated  hundreds of blogs around premiere league.  And as we have introduced  mapping capabilities… I could not help giving it a shot.

Voila: Here is the map of the Premiere League Blogosphere and it’s quite amazing.

1. The cluster in red is Arsenal  and the gunners seem to be the only team with a huge and strongly connected community. They clearly win Social media league. My friends from footbalistic.com are telling me this is the same on Twitter . On Facebook, ManU seems to do better.
2. The cluster in green is “all other Premiere League Blogs” and this cluster is lead by the top influential blog overall.
3. The small cluster in purple is the “Official cluster”, most of the team’s official blogs are in this cluster.

By the way, here is our top 10 (over 400) and as you can see, a lot of them at gonners.

1- http://www.theoffside.com The Offside
2- http://www.epltalk.com Premier League News from EPL Talk
3- http://www.soccerlens.com Football Blog | Football News – Soccerlens.com
4- http://www.fourfourtwo.com Latest Football news, Blogs & Forums | FourFourTwo
5- http://aculturedleftfoot.wordpress.com A Cultured Left Foot
6- http://youngguns.wordpress.com [» Young Guns «]
7- http://www.whoateallthepies.tv Who Ate All The Pies: Filled with meaty football goodness
8- http://www.gunnerblog.com Gunnerblog
9- http://www.goodplaya.com GOODPLAYA
10 – http://www.the-cannon.com The Cannon

These blogs are worth a visit !

PS: Tickets for the Emirates Stadium are warmly welcome .

PS2: We don’t invest a lot in the ongoing management of this specific list, so we may have missed a few. Just make suggestions in the comments and we’ll take a look.

It looks like the ranking is very stable and there isn’t much learning into it .

So, we are also publishing an extra post with interesting data on our top 5. We hope you’ll like it !

Here is the list: