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	<title>Influencers &#38; Community Marketing &#187; collaboration</title>
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		<title>Influencers &#38; Community Marketing &#187; collaboration</title>
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		<title>Social Media Listening in a Marketing Workgroup.</title>
		<link>http://blog.ecairn.com/2008/08/27/social-media-listening-in-a-marketing-workgroup/</link>
		<comments>http://blog.ecairn.com/2008/08/27/social-media-listening-in-a-marketing-workgroup/#comments</comments>
		<pubDate>Wed, 27 Aug 2008 14:52:54 +0000</pubDate>
		<dc:creator>eCairn</dc:creator>
				<category><![CDATA[Conversation App]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[listen]]></category>

		<guid isPermaLink="false">http://ecairn.wordpress.com/?p=85</guid>
		<description><![CDATA[Our baby has grown again! In the last few weeks, we've added several cool features to Conversation™, eCairn’s web application for social media marketers:

    * Collaboration and sharing has never been better with the new annotations.
    * Finding the information you really care about has never been easier with the new filtering mechanism.
    * Add blogs enhanced.
<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.ecairn.com&amp;blog=3538424&amp;post=85&amp;subd=ecairn&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Our baby has grown again! In the last few weeks, we&#8217;ve added several cool features to <strong>Conversation™</strong>, eCairn’s web application for social media marketers:</p>
<ul>
<li>Collaboration and sharing has never been better with the new annotations.</li>
<li>Finding the information you really care about  has never been easier with the new filtering mechanism.</li>
<li>Our combo of &#8216;finding blogs&#8217; features has been greatly enhanced.</li>
</ul>
<p>A picture is worth a thousand words so here it goes:<strong> </strong></p>
<p><strong>Annotations: </strong></p>
<p>Choose the action you want to take and view a record of all actions:</p>
<p><a rel="attachment wp-att-87" href="http://blog.ecairn.com/2008/08/27/social-media-listening-in-a-marketing-workgroup/annotations1/"><img class="size-thumbnail wp-image-87 alignright" src="http://ecairn.files.wordpress.com/2008/08/annotations1.jpg?w=280&#038;h=150" alt="" width="280" height="150" /></a></p>
<ul>
<li>Recommend a post (To share with your team members)</li>
<li>Add notes (To keep a record of your own analysis)</li>
<li>Track comment (For your record and to do some follow up later on)</li>
<li>Forward (To notify someone in / outside of your team)</li>
<li>Plan action (To record a &#8216;todo&#8217; )</li>
<li>Star a blog</li>
</ul>
<p><strong>Filters</strong></p>
<p><strong></strong><br />
Thanks to filters, you can narrow the posts&#8217; list to what you really care about (it&#8217;s helpful when you have created a project to listen to x00 blogs and you have x00000 posts in your database).<span style="color:red;"> </span><span>You can refine the results even more within a specific filter (for exemple, in a filter on social media marketing you could refine on twitter to get all the post talking about twitter)<span style="color:black;">. We also provide an RSS feed to those filters. With them, you can share with a broader audience on specific topics or create some very cool widgets or get an alert whenever something new has been publishing within them.</span></span></p>
<p><a rel="attachment wp-att-102" href="http://blog.ecairn.com/2008/08/27/social-media-listening-in-a-marketing-workgroup/filters/"><img class="alignnone size-thumbnail wp-image-102" src="http://ecairn.files.wordpress.com/2008/08/filters.jpg?w=220&#038;h=160" alt="" width="220" height="160" /></a></p>
<p><strong>Add Blogs</strong></p>
<p>mmm I think we should call it Add pages with an RSS <img src='http://s1.wp.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> . Though our primarily focus is tactically on blogs, it&#8217;s possible to add other type of content sources into Conversation(tm). We have users adding stock ticker headlines like <a title="Yahoo AAPL headlines" href="http://finance.yahoo.com/q/h?s=aapl">Yahoo AAPL healines </a>or twitter search like <a title="Obama or McCain twittering" href="http://search.twitter.com/search?q=%22obama+OR+mccain%22" target="_blank">Obama or McCain twittering.</a></p>
<p>The key addition this time is what we call &#8216;preferred search&#8217;. You can now save your searches (save only those that have brought back enough relevant results). When you do, Conversation™ will run them in the background and create a ranked list of suggested blogs that you can analyze at any time. We recommend you find 4 or 5 good searches combinations, save them and come back to check your suggested blogs once or twice a week.</p>
<p>So here is the new Add Blogs page:</p>
<p><a rel="attachment wp-att-103" href="http://blog.ecairn.com/2008/08/27/social-media-listening-in-a-marketing-workgroup/add-blog/"><img class="alignnone size-thumbnail wp-image-103" src="http://ecairn.files.wordpress.com/2008/08/add-blog.jpg?w=200&#038;h=150" alt="" width="200" height="150" /></a></p>
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			<media:title type="html">Dominique</media:title>
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