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Blogs – Dead or not dead – that isn’t the question

July 14, 2011
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On and off,  people claim ‘blogs are dead’ – probably because under the influence of Facebook’s, Tweeter’s and LinkedIn’s dominance in the media, which is often caught in a culture of big numbers, glare and sensation.

But different studies are pointing to blogging being well and alive:

  • Blogs are popular: Over Half of All Internet Users Read Blogs According to eMarketer, the number of blog readers in the US will reach 122.6 million in 2011, representing 53.5% of…

Source: http://www.emarketer.com

  • Bloggers are fueling the activity in the big 3 social networks:  According to this study from yahoo, 1/2 of the tweets are from 0.05% of the twitter community and this small group of heavy user happen to be mostly bloggers.
  • Blogs are driving business: Blogs are Two Times More Likely to drive beauty product purchases than magazines. It’s the social effect. On a side note, we have inventoried several thousands beauty blogs and they have millions UVs on aggregate. Such a rule applies to all business.

The true question is “why a blog?”

Because social media is about creating and disseminating information (as in communication). It’s content+community with a high degree of interactions.
Blogs are the perfect social media home base for influencers and brands to create content and peers interactions,  as explained by Paula from the Huffington post .
Blogs are humanized media. Media with two ears and one mouth.
3 Comments leave one →
  1. July 15, 2011 7:25 am

    I think this is an apples and oranges question. Blogs are repositories of information that attract readers – Twitter, Facebook, LinkedIn and Google+ are channels that direct people to this information. We need both. That said, I can already see that Google+ takes micro-blogging a step closer to mini-blogging, so let’s revisit this in a few months.

    • ecairn permalink*
      July 22, 2011 9:21 pm

      Luke
      Agree with you. I didn’t mean to oppose blogs to TFL. There’s room for all and we need them all. When I look at social media, blogs are more on the media side (content), TFL are more on the social side (network).
      Laurent

  2. July 24, 2011 12:15 am

    I was just encouraged to see that the hard work bloggers put in to developing their content is paying off in the big-picture. Enjoyed the article, ecairn!

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