B is for Business, Blogs and Birds
A few weeks ago, I stumbled on a long list of bird bloggers. In the back of my mind, I was thinking “This is probably not a good list to harvest as there is little business value.” –Boy, I was dead wrong.
Did you know that bird watching is a whopping 25 billion dollar industry in North America and that there are 50 million bird watchers (As heard on NPR)?
Bird watchers buy books, gear, go on trips, and book hotels close to bird watching hot spots.
Translated to social media, bird bloggers form a tribe that’s highly connected, with a fairly large audience in aggregate and a (virtual) place where very interesting bird watching conversations take place. Interestingly, they don’t seem to tweet much as compared to other tribes (20% of the bird bloggers in our list have a twitter account). It looks like a paradox for bird bloggers!
The net-net is that if you’re a Business targeting Bird watchers (market=$50bn), this is a very important tribe to have on your radar screen and nurture.
Here’re a few stats about the tribe:
Top 20 Influencers in the Bird Watching Community (ranking methodology here):
After aggregating a few thousand bird blogs from Conversation™, we extracted the top expressions from their recent conversations:
*Without surprise, bird names come first: The top birds that were talked about were the Sand Martin, House Sparrow, Red Winged Blackbirds, Reed Bunting, and Ringed Plover.
*And so is Photo (A huge part of bird watching goes into the topic of which cameras to use as well). If you’re in the camera industry and think social media is affecting your marketing, it would probably be wise to look into this tribe.
The tribe is divided into two clusters:
The answer is obvious if you consider that: 1) our list contains only english speaking bloggers 2) in general, more than half of bloggers have met in person (they go to conference, they are part of the same association, they meet if they can).
So the answer is: In Red, we find mostly North American bird bloggers, and UK/Ireland ones in Green.