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Socialcohol Media – for #Beer, #Wine and #Liquor lovers

March 3, 2011
by

Tagging along with previous analysis of social media Tribes and Influencers (here, here and there), we looked this time at the socialcohol ecosystem ;-).

Even if the wine & alcohol industry is highly restricted and social media has its set of challenges, matters like beer, wine and liquor generate quite a bit of conversations from the virtual streets.

Here, we pulled 200 influencers from our existing communities of English speaking influencers (~1500 for wine, ~1000 for beers and ~500 for liquor) to create our own cocktail of the tops.

Who’s who (i.e: the top 20):

Url Title Beer, Wine or Liquor?
http://www.brookstonbeerbulletin.com Brookston Beer Bulletin | Jay R. Brooks on Beer Beer
http://www.goodgrape.com Good Grape: A Wine Blog Manifesto Wine
http://www.alcademics.com Alcademics.com Liquor
http://thepour.blogs.nytimes.com News on Food, Wine, Restaurants and Recipes – Diner’s Journal Blog – NYTimes.com Wine
http://lewbryson.blogspot.com Seen Through a Glass Beer
http://www.pencilandspoon.com Pencil and Spoon Beer
http://thebeernut.blogspot.com The Beer Nut Beer
http://www.catavino.net Catavino | Spanish wine, Portuguese wine, and a whole lot more Wine
http://www.artofdrink.com Art of Drink :: Exploring the World of Drinks Liquor
http://www.drinkwiththewench.com Drink With The Wench | Drinking through the world, one beer at a time. Beer
http://www.winespectator.com Wine Spectator Home | Wine Spectator Wine
http://www.mutineermagazine.com Mutineer Magazine Wine
http://www.tradertiki.com Trader Tiki’s Exotic Syrups, Bitters and Spirits Liquor
http://www.rumdood.com RumDood.com — Rum, Cocktails, & Mixology Liquor
http://www.alawine.com AlaWine.com: Super Award Winning Wines Wine
http://goodwineunder20.blogspot.com Good Wine Under $20 Wine
http://www.wannabewino.com Wannabe Wino Wine Blog Wine
http://www.killingtime.com/Pegu The Pegu Blog Liquor
http://wildwallawallawinewoman.blogspot.com Through The Walla Walla Grape Vine™ Wine
http://www.palatepress.com PALATE PRESS Wine

Network map: Green=Beer, Red=Wine, Blue=Liquor.
All 3 communities stay separate though they are quite interconnected with each other. It’s interesting to observe that the ‘whiskey influencers’ (purple) act as a bridge between the 3.

Where are they (US only):

Beer (left): Higher density in the mid-west/colorado compared to wine and liquor. Colorado is a major beer state.
Wine (right): Along the coasts, low density in the midwest/mountain states. It mimics the producer/consumer paradigm for wine.
Liquor (bottom): Along the coasts in urban locations. May be an influence of the night life difference between cities and countryside.

24 Comments leave one →
  1. March 10, 2011 7:07 pm

    Great stuff. I am someone in the wine community currently trying to do more research on this exact thing. Can you point me to a post that describes how this was created? Interesting stuff, would love to talk more abou it.

    Cheers,

  2. March 14, 2011 10:20 pm

    Thanks for the study, this is actually pretty interesting… whiskey bridging the gap, eh?

    Lucky number 13! (or three, if we just include liquor). I can dig it.

  3. July 23, 2011 7:26 pm

    Very interesting information. The images are a great way to show market demand. This would have been priceless information to companies in the 80s and 90s. It’s amazing how easy it is to acquire the information we need these days. A report like this would have cost thousands to recreate in the 80s.

  4. October 6, 2011 8:31 pm

    Great information! Those graphics really help to reiterate your point. Looks like just about everyone loves a good single malt scotch whiskey!

  5. December 25, 2011 5:19 pm

    Thanks for the study, this is actually pretty interesting…

  6. January 19, 2012 8:11 am

    Great blog, this is really helpful to those who are in wine industry. Business is more easy with this reference. This site is very informative for a person like me. Hope to read more stuffs and i do hope you give us more websites for reference.

  7. June 5, 2013 1:24 pm

    Thanks for sharing this information. I think you did a lot of research to about the sites. This is helpful for those people who are interested in wines and liquors.

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