Comments on: Social Media and Field Marketing (from F Cavazza) http://blog.ecairn.com/2009/05/05/social-media-and-field-marketing-from-f-cavazza/ Thoughts & Data by eCairn Mon, 08 Mar 2010 19:07:42 +0000 http://wordpress.com/ hourly 1 By: Charlene Li & Josh Bernoff’s “Groundswell” - Ch. 1-6 « Whatgnau’s Blog http://blog.ecairn.com/2009/05/05/social-media-and-field-marketing-from-f-cavazza/#comment-8582 Charlene Li & Josh Bernoff’s “Groundswell” - Ch. 1-6 « Whatgnau’s Blog Wed, 06 May 2009 16:29:31 +0000 http://blog.ecairn.com/?p=1151#comment-8582 [...]             While Groundswell does not hide its intention to promote Forrester Research, it does serve a very useful function for those (especially leaders and managers of businesses, not-for-profits, etc.) who are skeptical about the internet’s promise or even fearful of its implications for their particular business or interest.  The benefits of internet technology, Web 2.0, and the like often seem obvious from a consumer (i.e., “former audience”) perspective, but they can appear to come at the expense of the producer (i.e., the company or organization providing the product or service in question).  Groundswell shows that, on the contrary, businesses can truly seize on the new customer interactions made possible by the online world, not only in a separate additive way but also to boost already-existing relations in a multiplicative way.  Various blogs are starting to analyze the importance of this trend in social media marketing. [...] [...]             While Groundswell does not hide its intention to promote Forrester Research, it does serve a very useful function for those (especially leaders and managers of businesses, not-for-profits, etc.) who are skeptical about the internet’s promise or even fearful of its implications for their particular business or interest.  The benefits of internet technology, Web 2.0, and the like often seem obvious from a consumer (i.e., “former audience”) perspective, but they can appear to come at the expense of the producer (i.e., the company or organization providing the product or service in question).  Groundswell shows that, on the contrary, businesses can truly seize on the new customer interactions made possible by the online world, not only in a separate additive way but also to boost already-existing relations in a multiplicative way.  Various blogs are starting to analyze the importance of this trend in social media marketing. [...]

]]> By: Ben S. http://blog.ecairn.com/2009/05/05/social-media-and-field-marketing-from-f-cavazza/#comment-8581 Ben S. Wed, 06 May 2009 16:20:35 +0000 http://blog.ecairn.com/?p=1151#comment-8581 Data from social media truly is "raw". It is definitely the most current and honest information. If your company can react fast to the trends you find appearing on social media sites, you can gain a real competitive advantage. Ben S. Referral Key Your Trusted Referral Network Data from social media truly is “raw”. It is definitely the most current and honest information. If your company can react fast to the trends you find appearing on social media sites, you can gain a real competitive advantage.

Ben S.
Referral Key
Your Trusted Referral Network

]]>