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	<title>Comments on: No immediate results in Social Media !</title>
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	<link>http://blog.ecairn.com/2009/04/14/no-immediate-results-in-social-media/</link>
	<description>&#34;Listen and engage with people who matter.&#34;</description>
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		<title>By: Ben S.</title>
		<link>http://blog.ecairn.com/2009/04/14/no-immediate-results-in-social-media/#comment-7872</link>
		<dc:creator><![CDATA[Ben S.]]></dc:creator>
		<pubDate>Thu, 16 Apr 2009 14:21:44 +0000</pubDate>
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		<description><![CDATA[It&#039;s very important to understand that social media relationships are built over time. They aren&#039;t too different than our off-line relationships in terms of the need for building trust. Relationships with that trust are also the strongest and longest lasting. At Referral Key, we encourage people to network with their closest most trusted associates because we know those relationships produce the best referrals.

Ben S.
Blog Manager
Referral Key
Your Trusted Referral Network]]></description>
		<content:encoded><![CDATA[<p>It&#8217;s very important to understand that social media relationships are built over time. They aren&#8217;t too different than our off-line relationships in terms of the need for building trust. Relationships with that trust are also the strongest and longest lasting. At Referral Key, we encourage people to network with their closest most trusted associates because we know those relationships produce the best referrals.</p>
<p>Ben S.<br />
Blog Manager<br />
Referral Key<br />
Your Trusted Referral Network</p>
]]></content:encoded>
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		<title>By: ecairn</title>
		<link>http://blog.ecairn.com/2009/04/14/no-immediate-results-in-social-media/#comment-7767</link>
		<dc:creator><![CDATA[ecairn]]></dc:creator>
		<pubDate>Wed, 15 Apr 2009 05:00:20 +0000</pubDate>
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		<description><![CDATA[@Jon agreed, although things are changing. one interesting datapoint on this topic:
http://www.businessinsider.com/henry-blodget-facebook-could-kill-google-analyst-2009-3?mtcCampaign=7662]]></description>
		<content:encoded><![CDATA[<p>@Jon agreed, although things are changing. one interesting datapoint on this topic:<br />
<a href="http://www.businessinsider.com/henry-blodget-facebook-could-kill-google-analyst-2009-3?mtcCampaign=7662" rel="nofollow">http://www.businessinsider.com/henry-blodget-facebook-could-kill-google-analyst-2009-3?mtcCampaign=7662</a></p>
]]></content:encoded>
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		<title>By: JonClements</title>
		<link>http://blog.ecairn.com/2009/04/14/no-immediate-results-in-social-media/#comment-7734</link>
		<dc:creator><![CDATA[JonClements]]></dc:creator>
		<pubDate>Tue, 14 Apr 2009 20:50:38 +0000</pubDate>
		<guid isPermaLink="false">http://blog.ecairn.com/?p=1037#comment-7734</guid>
		<description><![CDATA[Concur absolutely with the slow burn of social media relationship building but you can&#039;t degrade the role of Google in this process.People intrinsically trust Google to find the most relevant content for their search,hence a regular and high ranking appearance is surely perceived as trustworthy. The content needs to be credible but Google remains the principle route into it.]]></description>
		<content:encoded><![CDATA[<p>Concur absolutely with the slow burn of social media relationship building but you can&#8217;t degrade the role of Google in this process.People intrinsically trust Google to find the most relevant content for their search,hence a regular and high ranking appearance is surely perceived as trustworthy. The content needs to be credible but Google remains the principle route into it.</p>
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