eCairn’s Blog

59 Responses to “Top 150 Social Media Marketing Blogs”

1. Peter Kim Says:
   November 7, 2008 at 12:28 am

   Hey! Would love to hear more about your algorithm…I’m a big fan of measurement. Any chance of learning more about your approach?

2. Ryan Stephens Says:
   November 7, 2008 at 12:42 am

   Very interesting list. Judging from the names at the top it appears to be pretty valid. I am looking forward to familiarzing myself with some of the other social blogs towards the middle-bottom of the list, and hopefully my blog will show up on this radar in the not-so-distant feature.

   Thanks for sharing this very comprehensive list!

   Best Wishes!

3. Lee Hopkins Says:
   November 7, 2008 at 1:25 am

   Interesting list. Some weren’t surprises, but some blogs I thought would be there aren’t. B&T rated Paull Young, Laurel Papworth and myself as influential here in Australia, but only Paull seems to be on this list.

   See http://activemagazine.smedia.com.au/ActiveMagazine/getBook.asp?Path=BTN/2008/10/07&ReaderStyle=DefaultPP&BookCollection=BTN
   …and click to page 36

   I’m interested, like Peter, to know your algorithm.

   Cheers!

4. ecairn Says:
   November 7, 2008 at 1:45 am

   @ Peter, our approach is quite simple.
   1- we focus on building comprehensive lists using a relevance formula that mix topic and topology relevance.

   As soon as you get 50ish blogs that represent your target, the system learns and propose relevant blogs. To give you an idea, we have build a list of 4000+ blogs on Food, 400+ on Wine, 600+ on Computing Security in a few days. My favorite is a list of 200+ blogs on Premier League soccer

   2- we count interconnections within the list (blogroll and direct connections) and derive an influence score.

   The algorithm is still in beta and we’re improving it as we speak. We’re also doing research on community relevance (not topic relevance - patent pending) that we will introduce step by step in the coming months.

   @ Ryan, thanks for the feedback and good luck!

5. ecairn Says:
   November 7, 2008 at 1:57 am

   @ Lee, I checked our list - which again represent OUR view, and may be biaised.
   Your blog is 174, Laurel’s one is 309. May be we should publish the top 1000 ?
   (our own score will be so low that it wouldn’t be good press for us)

6. Lolly Says:
   November 7, 2008 at 11:00 am

   Hi there,

   Thanks for organising the list - I am thrilled to be part of that list! Would be really nice to know what kind of algorithm you use… we’re currently having a big debate in the office on how to measure influence…

7. C.B. Whittemore Says:
   November 7, 2008 at 1:20 pm

   What a fascinating list and cross-section of marketing blogs! I like the social marketing angle and look forward to seeing the algorithm and concept evolve. Thank you for including Flooring The Consumer.

8. Connie Reece Says:
   November 7, 2008 at 2:59 pm

   I’m honored to be included on this list at #63, and really pleased that I’ve had the opportunity to meet quite a few of these bloggers in person. Like everyone else, I’d like to know more about the algorithm. Thanks for the work you are doing on this and your willingness to interact in the comments.

9. Jessica Gottlieb Says:
   November 7, 2008 at 5:21 pm

   Now I’ll fill up my reader.

   It’s good to know who is considered a leader, not necessarily to emulate, but becuase my niche can start feeling narrow and I forget there are bloggers who don’t have a potty mouth.

10. Chris Miller Says:
    November 7, 2008 at 5:23 pm

    Bizarre question, but can you dump the RSS for these also so we could make a nice folder in our readers? That was be a great tool

11. Brian Clark Says:
    November 7, 2008 at 5:24 pm

    Copyblogger is all about social media marketing (we just happen to advocate actually selling stuff) and is #4 on AdAge…

    But doesn’t make this list at all? Wow.

12. Daniel Richard Says:
    November 7, 2008 at 5:25 pm

    Goodness! Looks like there’s more blogs to read today.

13. tyler Says:
    November 7, 2008 at 5:30 pm

    i’m surprised mashable.com didn’t make the list. i know they’re not “how to use social media for marketing purposes” but their influence on social media is undeniable. right? am i missing something?

14. Lee Odden Says:
    November 7, 2008 at 5:32 pm

    Thank you for including toprankblog in the list! Also, for putting the list together - it’s a great resource. We’ll put together a Custom Google search engine using these sites.

    BTW, you have us listed as “TopRanked”. Could you change that to our name or my name? TopRank Online Marketing or Lee Odden.

    Thanks again!

15. Beth Kanter Says:
    November 7, 2008 at 5:40 pm

    I’m thrilled, shocked, and floored to be on the list at #44 — feels good that someone who writes about social change and nonprofits is on this list. A shout out others who write about this — Connie Reece and Canuckflack.

16. ecairn Says:
    November 7, 2008 at 5:43 pm

    @Brian, we know copyblogger, we’ve a similar list on blogging and you’re close to the top. we tried to focus on “social media marketing” for this list; on the other end, we have problogger in the list. We’ll correct that.

    @tyler, same comment, our perception is that mashable is “general 2.0″ more than “social media marketing”, we left venturebeat more to get a reference versus the adage list. we’ll try to be better next time.

    @Lee we will fix it. Thanks

    @ all, thanks for your comments. again this is beta and we are striving to improve the list. your comments help us a lot.

17. Becky Carroll Says:
    November 7, 2008 at 6:04 pm

    Thank you very much for pulling this together, and I am thrilled that Customers Rock! appears on it at 141. Could you please update the blog’s address to be http://www.customersrock.net, as I moved from the wordpress.com domain a few months ago.

    Thank you, and I look forward to hearing more about this.

    You rock!

18. chrisbrogan Says:
    November 7, 2008 at 6:21 pm

    I didn’t read everything above me. Just glanced, but I have to tell you that I want to know more about the way it computes. I’m thrilled to be #1, and thanks.

    But tell me what makes you decide this? How?

19. Doug Haslam Says:
    November 7, 2008 at 6:24 pm

    Wow, honored to be on the list (#149 with a bullet!) On a personal note, it is gratifying to see the blog listed. My Twitter stream gets more attention, deservedly so, but it’s all part of the package.

    What I like best about these lists is not rankings or pecking order, but finding new blogs to read and people to get ideas from

20. Jake Matthews Says:
    November 7, 2008 at 6:53 pm

    very neat. how about the top 200 or 300?

21. Kami Huyse Says:
    November 7, 2008 at 7:23 pm

    Interesting. The interconnectedness of the blogs is an interesting take. Are you looking at any other part of the social footprint? Is it completely link based?

    I love Lifehacker, but is it Social Media Marketing?

22. tyler Says:
    November 7, 2008 at 7:27 pm

    ecairn - that makes sense, now. it’s a great list, though - thanks for pulling it together!

23. Top 25 Social Marketing Blogs in 1 convenient feed | Dave Made That - New Media Musings by Dave Delaney Says:
    November 7, 2008 at 8:51 pm

    [...] “influence ranking algorithm”. I’ve included the top 25 here, but you can visit their blog to see the full list if you like. [...]

24. MariaD Says:
    November 7, 2008 at 10:18 pm

    Thank you for your tool. Looks like people play several “games” with it:

    - “Find yourself on the list” - which some people can’t, not being in the top 150. Maybe when you write the front end to it (which I assume you will at some point?) you can allow people to type in their blog and get a ranking, no matter how low, together with the list, and if their blog’s not on the list yet, send your bot to it

    - “Compare to other lists and discuss algorithms” - I don’t know how the front end to this may look like, unless you want to make your algorithm transparent partially and have people add suggestions to it. Many people are curious about your algorithm, it seems. I know I am!

    - “Make a list for my pet blogging topic, please” - are you going to invite people to make those “initial fifty” lists somehow for their suggested topics, to initiate other lists?

    - “Custom Google search using a top X list for Y topic” - sounds promising, if a bit dangerous for producing bottlenecks.

25. bg Says:
    November 7, 2008 at 11:36 pm

    Happy to be on any list. (Except for government watch lists.) Thanks for the include.

26. Top Posts « WordPress.com Says:
    November 8, 2008 at 12:31 am

    [...] Top 150 Social Marketing Blogs We just implemented our “influence ranking algorithm”. So we ran it against the ~1000 ’social media [...] [...]

27. Sue Says:
    November 9, 2008 at 3:16 pm

    This is an excellent list, but I would suggest that it is a “social media marketing” list, not a “social marketing” list. “Social marketing is the application of marketing technologies developed in the commercial sector to the solution of social problems where the bottom line is behavior change.” [Alan Andreasen, Marketing Social Change]. It is important that we remember the difference and respect the existing field while moving forward with new tools available through social media.

28. Allen Says:
    November 10, 2008 at 2:30 am

    Sue - I would argue this is just a haphazard list of blogs - when did lifehacker or searchengineland become social marketing blogs (or social media marketing). Scoble isn’t a social marketer, he’s a tech blogger - there’s a difference. I could easily argue at least 50% of the list don’t belong there.

29. Top 150 Social Media Marketing Weblogs | marketing social media Says:
    November 10, 2008 at 9:15 am

    [...] gibts 150 Social Media Marketing Blogs für euren Feed [...]

30. Lisa Says:
    November 10, 2008 at 12:49 pm

    Not bad, a good tool that helps us to gain traffics

31. Finding good bloggers has never been easier — NevilleHobson.com Says:
    November 10, 2008 at 2:34 pm

    [...] a new one – the Top 150 Social Marketing Blogs from eCairn, a ranking of blogs that cover social media [...]

32. Brendan Cooper Says:
    November 10, 2008 at 3:21 pm

    OK, nice list, but I think we really do need more insight into your measurement system here. It’s pretty easy to compile a list of 4000+ blogs on Food, 400+ on Wine, 600+ on Computing Security, etc. It seems you’ve got some sort of automation going down etc, which is cool, but if it isn’t proprietary then how about telling us how you’re doing this? Would be very interesting.

33. Kashif Mehmood Says:
    November 10, 2008 at 4:16 pm

    here is another Social Bookmarking Website for yours.

    URL: http://www.submyt.com

34. Adam Singer Says:
    November 10, 2008 at 4:22 pm

    nice, although your algorithm definitely is missing some big ones

35. ecairn Says:
    November 10, 2008 at 4:51 pm

    @adam,
    We’d be happy to know which ones are missing.

36. Geoff Livingston Says:
    November 10, 2008 at 7:35 pm

    We wouldn’t mind throwing the Buzz Bin (www.livingstonbuzz.com) into the mix.

37. ecairn Says:
    November 10, 2008 at 8:04 pm

    @Geoff, you touch on our first corner case ;-). You’re actually 29nd on the list and I will correct it.
    Normally we’re tracking at the “highest level” and here we were tracking your /blog url . I need to investigate.

    Sorry for that.

38. Lalai LOADED » Blog Archive » Lalai.net Says:
    November 10, 2008 at 9:45 pm

    [...] 150 top Blogs de Social Marketing: uma lista bem interessante para ter como refer�ncia e consulta. � blog que n�o acaba mais. E se [...]

39. Daily Digest for 2008-11-10 | Midlife Manifesto Says:
    November 11, 2008 at 6:07 am

    [...] Bookmarked a link on Delicious. Top 150 Social Media Marketing Blogs « eCairn’s Blog [...]

40. Krishna De Says:
    November 11, 2008 at 9:21 am

    Thanks for compiling the list. I see you have included blogs outside of the US and wondered how Bizgrowthnews.com which covers social media would rank in your algorithm?

41. Tuesday’s Top 5 for 11.11.08 « Wheel on the Web Says:
    November 11, 2008 at 12:28 pm

    [...] Top 5 for 11.11.08 1. eCairn posted its list of the “Top 150 Social Marketing blogs.” Good stuff if you’re looking to see who’s who, and pickup some good [...]

42. ecairn Says:
    November 11, 2008 at 2:18 pm

    @Krishna - Sent you an email

43. Answering your questions on ‘Top 150 Social Marketing Blogs’ « eCairn’s Blog Says:
    November 11, 2008 at 6:05 pm

    [...] Top 150 Social Media Marketing Blogs [...]

44. ecairn Says:
    November 11, 2008 at 7:41 pm

    We just published an answer to your questions in a new post:

    http://blog.ecairn.com/2008/11/11/answering-your-questions-on-top-150-social-marketing-blogs/

    Thanking you all for your great comments

45. Murphy’s Law » Interesting PR-related stuff Says:
    November 11, 2008 at 9:55 pm

    [...] Hobson points to a new list of the Top 150 PR oops sorry Social Marketing blogs. My rule of thumb is never trust a list [...]

46. Mike Wagner Says:
    November 12, 2008 at 1:01 am

    Honored to have made the list…just barely.

    It is a fascinating world of social connections. I’m glad to be a fellow learner with you and your team at eCairn’s.

    Let me know how I might help or encourage you.

    Keep creating…a brand worth raving about,
    Mike

47. Daily Digest for 2008-11-11 | Midlife Manifesto Says:
    November 12, 2008 at 6:05 am

    [...] Bookmarked a link on Delicious. Top 150 Social Media Marketing Blogs « eCairn’s Blog [...]

48. Social Media’s Greatest Hits as an OPML File – spithout.Net Says:
    November 12, 2008 at 4:08 pm

    [...] out Chris Miller over at The Social Networker noticed a list of top 150 social media blogs on eCairn’s blog last week, but was disappointed to see that it was not available as an OPML [...]

49. Lo mejor del Social Media en un archivo OPML | Juegos para niños Says:
    November 14, 2008 at 12:26 am

    [...] leyendo en una sala de Friendfeed. Oh hermoso, util y todopoderoso internet. Todo comienza con una larga lista top de los mejores blogs sobre Social Media, esos blogs que “tenes que leer si o si” si [...]

50. Francois Gossieaux Says:
    November 18, 2008 at 11:57 am

    Thank you so much for putting the list together. I am honored to have my blog at #76. If you want to add my name to it that would be great as I am the sole writer on the blog.
    Thank you! Francois

51. Sandeep Arora Says:
    November 22, 2008 at 2:55 am

    Awesome list. Will save me (and everyone ) a lot of time.

    You missed out
    http://www.Bokardo.com
    http://www.viperchill.com (reputation management)

    Sandeep

52. Jac Star Says:
    November 30, 2008 at 11:01 pm

    Interesting list, and good to know I’m reading some of the right people.

    Though I wouldn’t be surprised to see a new name on there in next couple of lists - Danny Brown is fast making a name for himself where it counts.

    http://dannybrown.me

    Look forward to seeing updates, make sure I’m following who I should be

    J.

53. Hellekin O. Wolf Says:
    December 5, 2008 at 5:24 pm

    The OPML file contains errors.

    25. Jaffe Juice feed is at http://www.jaffejuice.com/atom.xml
    60. CK’s Blog feed is at http://www.ck-blog.com/cks_blog/atom.xml

    131. Transmission Marketing feed is invalid (should set character set to UTF-8 and validate the feed!)
    134. Chris Heuer’s feed is missing (404, too bad for him)

    I wonder how invalid feeds can make it to this list. Maybe clients just don’t bother validating the feeds. Oh, so far so good: if they don’t make it straight, we can provide shitty blogging software, after all, only the content matters (as opposed to data).

    Nice work though. Thank you eCairn.

54. ecairn Says:
    December 5, 2008 at 5:44 pm

    @Hellekin, Thanks for your comment.

    We (eCairn) just built the list :-). I’ll send a note to Matt for the OPML fixes.
    By the way, you may consider reading all these blogs… and many more using our social media marketing application.

55. Speedlinking da Semana [30 de Novembro a 7 de Dezembro] - 2.0 WEBMANIA - Portugal, a Web 2.0, o Mundo e a Internet Says:
    December 9, 2008 at 12:53 am

    [...] 25. Top 150 Social Media Marketing Blogs. [...]

56. Influence algorithm now available in eCairn’s social media marketing platform « eCairn’s Blog Says:
    December 12, 2008 at 3:22 pm

    [...] Top 150 Social Media Marketing Blogs [...]

57. Dave Peck Says:
    December 12, 2008 at 4:41 pm

    Wow great list! Now just to get my blog to make the top 150!

58. News Update - Best of the Day : The Strategy Web Says:
    December 27, 2008 at 1:38 pm

    [...] man sich über Social Media Marketing informieren kann, findet sich hier… auf den besten 150 Blogs zum [...]

59. Social Media Says:
    January 2, 2009 at 10:04 am

    Immersive catalog

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