Social Media Marketing, Thoughts, Facts & Data

November 6, 2008

72 Comments »

1. 

   Hey! Would love to hear more about your algorithm…I’m a big fan of measurement. Any chance of learning more about your approach?

   Comment by Peter Kim — November 7, 2008 @ 12:28 am | Reply

2. 

   Very interesting list. Judging from the names at the top it appears to be pretty valid. I am looking forward to familiarzing myself with some of the other social blogs towards the middle-bottom of the list, and hopefully my blog will show up on this radar in the not-so-distant feature.

   Thanks for sharing this very comprehensive list!

   Best Wishes!

   Comment by Ryan Stephens — November 7, 2008 @ 12:42 am | Reply

3. 

   Interesting list. Some weren’t surprises, but some blogs I thought would be there aren’t. B&T rated Paull Young, Laurel Papworth and myself as influential here in Australia, but only Paull seems to be on this list.

   See http://activemagazine.smedia.com.au/ActiveMagazine/getBook.asp?Path=BTN/2008/10/07&ReaderStyle=DefaultPP&BookCollection=BTN
   …and click to page 36

   I’m interested, like Peter, to know your algorithm.

   Cheers!

   Comment by Lee Hopkins — November 7, 2008 @ 1:25 am | Reply

4. 

   @ Peter, our approach is quite simple.
   1- we focus on building comprehensive lists using a relevance formula that mix topic and topology relevance.

   As soon as you get 50ish blogs that represent your target, the system learns and propose relevant blogs. To give you an idea, we have build a list of 4000+ blogs on Food, 400+ on Wine, 600+ on Computing Security in a few days. My favorite is a list of 200+ blogs on Premier League soccer

   2- we count interconnections within the list (blogroll and direct connections) and derive an influence score.

   The algorithm is still in beta and we’re improving it as we speak. We’re also doing research on community relevance (not topic relevance – patent pending) that we will introduce step by step in the coming months.

   @ Ryan, thanks for the feedback and good luck!

   Comment by ecairn — November 7, 2008 @ 1:45 am | Reply

5. 

   @ Lee, I checked our list – which again represent OUR view, and may be biaised.
   Your blog is 174, Laurel’s one is 309. May be we should publish the top 1000 ?
   (our own score will be so low that it wouldn’t be good press for us)

   Comment by ecairn — November 7, 2008 @ 1:57 am | Reply

6. 

   Hi there,

   Thanks for organising the list – I am thrilled to be part of that list! Would be really nice to know what kind of algorithm you use… we’re currently having a big debate in the office on how to measure influence…

   Comment by Lolly — November 7, 2008 @ 11:00 am | Reply

7. 

   What a fascinating list and cross-section of marketing blogs! I like the social marketing angle and look forward to seeing the algorithm and concept evolve. Thank you for including Flooring The Consumer.

   Comment by C.B. Whittemore — November 7, 2008 @ 1:20 pm | Reply

8. 

   I’m honored to be included on this list at #63, and really pleased that I’ve had the opportunity to meet quite a few of these bloggers in person. Like everyone else, I’d like to know more about the algorithm. Thanks for the work you are doing on this and your willingness to interact in the comments.

   Comment by Connie Reece — November 7, 2008 @ 2:59 pm | Reply

9. 

   Now I’ll fill up my reader.

   It’s good to know who is considered a leader, not necessarily to emulate, but becuase my niche can start feeling narrow and I forget there are bloggers who don’t have a potty mouth.

   Comment by Jessica Gottlieb — November 7, 2008 @ 5:21 pm | Reply

10. 

    Bizarre question, but can you dump the RSS for these also so we could make a nice folder in our readers? That was be a great tool

    Comment by Chris Miller — November 7, 2008 @ 5:23 pm | Reply

11. 

    Copyblogger is all about social media marketing (we just happen to advocate actually selling stuff) and is #4 on AdAge…

    But doesn’t make this list at all? Wow.

    Comment by Brian Clark — November 7, 2008 @ 5:24 pm | Reply

12. 

    Goodness! Looks like there’s more blogs to read today.

    Comment by Daniel Richard — November 7, 2008 @ 5:25 pm | Reply

13. 

    i’m surprised mashable.com didn’t make the list. i know they’re not “how to use social media for marketing purposes” but their influence on social media is undeniable. right? am i missing something?

    Comment by tyler — November 7, 2008 @ 5:30 pm | Reply

14. 

    Thank you for including toprankblog in the list! Also, for putting the list together – it’s a great resource. We’ll put together a Custom Google search engine using these sites.

    BTW, you have us listed as “TopRanked”. Could you change that to our name or my name? TopRank Online Marketing or Lee Odden.

    Thanks again!

    Comment by Lee Odden — November 7, 2008 @ 5:32 pm | Reply

15. 

    I’m thrilled, shocked, and floored to be on the list at #44 — feels good that someone who writes about social change and nonprofits is on this list. A shout out others who write about this — Connie Reece and Canuckflack.

    Comment by Beth Kanter — November 7, 2008 @ 5:40 pm | Reply

16. 

    @Brian, we know copyblogger, we’ve a similar list on blogging and you’re close to the top. we tried to focus on “social media marketing” for this list; on the other end, we have problogger in the list. We’ll correct that.

    @tyler, same comment, our perception is that mashable is “general 2.0″ more than “social media marketing”, we left venturebeat more to get a reference versus the adage list. we’ll try to be better next time.

    @Lee we will fix it. Thanks

    @ all, thanks for your comments. again this is beta and we are striving to improve the list. your comments help us a lot.

    Comment by ecairn — November 7, 2008 @ 5:43 pm | Reply

17. 

    Thank you very much for pulling this together, and I am thrilled that Customers Rock! appears on it at 141. Could you please update the blog’s address to be http://www.customersrock.net, as I moved from the wordpress.com domain a few months ago.

    Thank you, and I look forward to hearing more about this.

    You rock!

    Comment by Becky Carroll — November 7, 2008 @ 6:04 pm | Reply

18. 

    I didn’t read everything above me. Just glanced, but I have to tell you that I want to know more about the way it computes. I’m thrilled to be #1, and thanks.

    But tell me what makes you decide this? How?

    Comment by chrisbrogan — November 7, 2008 @ 6:21 pm | Reply

19. 

    Wow, honored to be on the list (#149 with a bullet!) On a personal note, it is gratifying to see the blog listed. My Twitter stream gets more attention, deservedly so, but it’s all part of the package.

    What I like best about these lists is not rankings or pecking order, but finding new blogs to read and people to get ideas from

    Comment by Doug Haslam — November 7, 2008 @ 6:24 pm | Reply

20. 

    very neat. how about the top 200 or 300?

    Comment by Jake Matthews — November 7, 2008 @ 6:53 pm | Reply

21. 

    Interesting. The interconnectedness of the blogs is an interesting take. Are you looking at any other part of the social footprint? Is it completely link based?

    I love Lifehacker, but is it Social Media Marketing?

    Comment by Kami Huyse — November 7, 2008 @ 7:23 pm | Reply

22. 

    ecairn – that makes sense, now. it’s a great list, though – thanks for pulling it together!

    Comment by tyler — November 7, 2008 @ 7:27 pm | Reply

23. [...] “influence ranking algorithm”. I’ve included the top 25 here, but you can visit their blog to see the full list if you like. [...]

    Pingback by Top 25 Social Marketing Blogs in 1 convenient feed | Dave Made That - New Media Musings by Dave Delaney — November 7, 2008 @ 8:51 pm | Reply

24. 

    Thank you for your tool. Looks like people play several “games” with it:

    - “Find yourself on the list” – which some people can’t, not being in the top 150. Maybe when you write the front end to it (which I assume you will at some point?) you can allow people to type in their blog and get a ranking, no matter how low, together with the list, and if their blog’s not on the list yet, send your bot to it

    - “Compare to other lists and discuss algorithms” – I don’t know how the front end to this may look like, unless you want to make your algorithm transparent partially and have people add suggestions to it. Many people are curious about your algorithm, it seems. I know I am!

    - “Make a list for my pet blogging topic, please” – are you going to invite people to make those “initial fifty” lists somehow for their suggested topics, to initiate other lists?

    - “Custom Google search using a top X list for Y topic” – sounds promising, if a bit dangerous for producing bottlenecks.

    Comment by MariaD — November 7, 2008 @ 10:18 pm | Reply

25. 

    Happy to be on any list. (Except for government watch lists.) Thanks for the include.

    Comment by bg — November 7, 2008 @ 11:36 pm | Reply

26. [...] Top 150 Social Marketing Blogs We just implemented our “influence ranking algorithm”. So we ran it against the ~1000 ’social media [...] [...]

    Pingback by Top Posts « WordPress.com — November 8, 2008 @ 12:31 am | Reply

27. 

    This is an excellent list, but I would suggest that it is a “social media marketing” list, not a “social marketing” list. “Social marketing is the application of marketing technologies developed in the commercial sector to the solution of social problems where the bottom line is behavior change.” [Alan Andreasen, Marketing Social Change]. It is important that we remember the difference and respect the existing field while moving forward with new tools available through social media.

    Comment by Sue — November 9, 2008 @ 3:16 pm | Reply

28. 

    Sue – I would argue this is just a haphazard list of blogs – when did lifehacker or searchengineland become social marketing blogs (or social media marketing). Scoble isn’t a social marketer, he’s a tech blogger – there’s a difference. I could easily argue at least 50% of the list don’t belong there.

    Comment by Allen — November 10, 2008 @ 2:30 am | Reply

29. [...] gibts 150 Social Media Marketing Blogs für euren Feed [...]

    Pingback by Top 150 Social Media Marketing Weblogs | marketing social media — November 10, 2008 @ 9:15 am | Reply

30. 

    Not bad, a good tool that helps us to gain traffics

    Comment by Lisa — November 10, 2008 @ 12:49 pm | Reply

31. [...] a new one – the Top 150 Social Marketing Blogs from eCairn, a ranking of blogs that cover social media [...]

    Pingback by Finding good bloggers has never been easier — NevilleHobson.com — November 10, 2008 @ 2:34 pm | Reply

32. 

    OK, nice list, but I think we really do need more insight into your measurement system here. It’s pretty easy to compile a list of 4000+ blogs on Food, 400+ on Wine, 600+ on Computing Security, etc. It seems you’ve got some sort of automation going down etc, which is cool, but if it isn’t proprietary then how about telling us how you’re doing this? Would be very interesting.

    Comment by Brendan Cooper — November 10, 2008 @ 3:21 pm | Reply

33. 

    here is another Social Bookmarking Website for yours.

    URL: http://www.submyt.com

    Comment by Kashif Mehmood — November 10, 2008 @ 4:16 pm | Reply

34. 

    nice, although your algorithm definitely is missing some big ones

    Comment by Adam Singer — November 10, 2008 @ 4:22 pm | Reply

35. 

    @adam,
    We’d be happy to know which ones are missing.

    Comment by ecairn — November 10, 2008 @ 4:51 pm | Reply

36. 

    We wouldn’t mind throwing the Buzz Bin (www.livingstonbuzz.com) into the mix.

    Comment by Geoff Livingston — November 10, 2008 @ 7:35 pm | Reply

37. 

    @Geoff, you touch on our first corner case . You’re actually 29nd on the list and I will correct it.
    Normally we’re tracking at the “highest level” and here we were tracking your /blog url . I need to investigate.

    Sorry for that.

    Comment by ecairn — November 10, 2008 @ 8:04 pm | Reply

38. [...] 150 top Blogs de Social Marketing: uma lista bem interessante para ter como refer�ncia e consulta. � blog que n�o acaba mais. E se [...]

    Pingback by Lalai LOADED » Blog Archive » Lalai.net — November 10, 2008 @ 9:45 pm | Reply

39. [...] Bookmarked a link on Delicious. Top 150 Social Media Marketing Blogs « eCairn’s Blog [...]

    Pingback by Daily Digest for 2008-11-10 | Midlife Manifesto — November 11, 2008 @ 6:07 am | Reply

40. 

    Thanks for compiling the list. I see you have included blogs outside of the US and wondered how Bizgrowthnews.com which covers social media would rank in your algorithm?

    Comment by Krishna De — November 11, 2008 @ 9:21 am | Reply

41. 

    [...] Top 5 for 11.11.08 1. eCairn posted its list of the “Top 150 Social Marketing blogs.” Good stuff if you’re looking to see who’s who, and pickup some good [...]

    Pingback by Tuesday’s Top 5 for 11.11.08 « Wheel on the Web — November 11, 2008 @ 12:28 pm | Reply

42. 

    @Krishna – Sent you an email

    Comment by ecairn — November 11, 2008 @ 2:18 pm | Reply

43. [...] Top 150 Social Media Marketing Blogs [...]

    Pingback by Answering your questions on ‘Top 150 Social Marketing Blogs’ « eCairn’s Blog — November 11, 2008 @ 6:05 pm | Reply

44. 

    We just published an answer to your questions in a new post:

    http://blog.ecairn.com/2008/11/11/answering-your-questions-on-top-150-social-marketing-blogs/

    Thanking you all for your great comments

    Comment by ecairn — November 11, 2008 @ 7:41 pm | Reply

45. [...] Hobson points to a new list of the Top 150 PR oops sorry Social Marketing blogs. My rule of thumb is never trust a list [...]

    Pingback by Murphy’s Law » Interesting PR-related stuff — November 11, 2008 @ 9:55 pm | Reply

46. 

    Honored to have made the list…just barely.

    It is a fascinating world of social connections. I’m glad to be a fellow learner with you and your team at eCairn’s.

    Let me know how I might help or encourage you.

    Keep creating…a brand worth raving about,
    Mike

    Comment by Mike Wagner — November 12, 2008 @ 1:01 am | Reply

47. [...] Bookmarked a link on Delicious. Top 150 Social Media Marketing Blogs « eCairn’s Blog [...]

    Pingback by Daily Digest for 2008-11-11 | Midlife Manifesto — November 12, 2008 @ 6:05 am | Reply

48. [...] out Chris Miller over at The Social Networker noticed a list of top 150 social media blogs on eCairn’s blog last week, but was disappointed to see that it was not available as an OPML [...]

    Pingback by Social Media’s Greatest Hits as an OPML File – spithout.Net — November 12, 2008 @ 4:08 pm | Reply

49. [...] leyendo en una sala de Friendfeed. Oh hermoso, util y todopoderoso internet. Todo comienza con una larga lista top de los mejores blogs sobre Social Media, esos blogs que “tenes que leer si o si” si [...]

    Pingback by Lo mejor del Social Media en un archivo OPML | Juegos para niños — November 14, 2008 @ 12:26 am | Reply

50. 

    Thank you so much for putting the list together. I am honored to have my blog at #76. If you want to add my name to it that would be great as I am the sole writer on the blog.
    Thank you! Francois

    Comment by Francois Gossieaux — November 18, 2008 @ 11:57 am | Reply

51. 

    Awesome list. Will save me (and everyone ) a lot of time.

    You missed out
    http://www.Bokardo.com
    http://www.viperchill.com (reputation management)

    Sandeep

    Comment by Sandeep Arora — November 22, 2008 @ 2:55 am | Reply

52. 

    Interesting list, and good to know I’m reading some of the right people.

    Though I wouldn’t be surprised to see a new name on there in next couple of lists – Danny Brown is fast making a name for himself where it counts.

    http://dannybrown.me

    Look forward to seeing updates, make sure I’m following who I should be

    J.

    Comment by Jac Star — November 30, 2008 @ 11:01 pm | Reply

53. 

    The OPML file contains errors.

    25. Jaffe Juice feed is at http://www.jaffejuice.com/atom.xml
    60. CK’s Blog feed is at http://www.ck-blog.com/cks_blog/atom.xml

    131. Transmission Marketing feed is invalid (should set character set to UTF-8 and validate the feed!)
    134. Chris Heuer’s feed is missing (404, too bad for him)

    I wonder how invalid feeds can make it to this list. Maybe clients just don’t bother validating the feeds. Oh, so far so good: if they don’t make it straight, we can provide shitty blogging software, after all, only the content matters (as opposed to data).

    Nice work though. Thank you eCairn.

    Comment by Hellekin O. Wolf — December 5, 2008 @ 5:24 pm | Reply

54. 

    @Hellekin, Thanks for your comment.

    We (eCairn) just built the list . I’ll send a note to Matt for the OPML fixes.
    By the way, you may consider reading all these blogs… and many more using our social media marketing application.

    Comment by ecairn — December 5, 2008 @ 5:44 pm | Reply

55. [...] 25. Top 150 Social Media Marketing Blogs. [...]

    Pingback by Speedlinking da Semana [30 de Novembro a 7 de Dezembro] - 2.0 WEBMANIA - Portugal, a Web 2.0, o Mundo e a Internet — December 9, 2008 @ 12:53 am | Reply

56. [...] Top 150 Social Media Marketing Blogs [...]

    Pingback by Influence algorithm now available in eCairn’s social media marketing platform « eCairn’s Blog — December 12, 2008 @ 3:22 pm | Reply

57. 

    Wow great list! Now just to get my blog to make the top 150!

    Comment by Dave Peck — December 12, 2008 @ 4:41 pm | Reply

58. [...] man sich über Social Media Marketing informieren kann, findet sich hier… auf den besten 150 Blogs zum [...]

    Pingback by News Update - Best of the Day : The Strategy Web — December 27, 2008 @ 1:38 pm | Reply

59. 

    Immersive catalog

    Comment by Social Media — January 2, 2009 @ 10:04 am | Reply

60. 

    That’s really amazing and great list for the people who have interest in Social Media and Social Media Marketing.

    Comment by ExploreMyBlog — March 1, 2009 @ 7:01 am | Reply

61. 

    awesome list and is quite useful for me. It would have been great if you keep updating them.

    Comment by sara p — March 2, 2009 @ 12:44 pm | Reply

    • 

      @ sara: thanks for your comment! we have updated the list early February:
      and we plan to do so every other month.

      Comment by ecairn — March 2, 2009 @ 2:46 pm | Reply

62. [...] Top 150 Social Marketing Blogs: http://blog.ecairn.com/2008/11/06/top-150-social-marketing-blogs/ [...]

    Pingback by ITEC656 @ AU: Assignment #3: Hire the Better Writer — March 16, 2009 @ 6:04 pm | Reply

63. 

    The synergistic power of social media/social marketing can quickly propel a blog to great popularity. The challenge is to use effective traffic-building strategies while building a quality blog — worthy of reading.

    Congratulations to the top 150 bloggers who’ve managed to do this.

    Best Regards,
    Andy Lax

    Comment by Andy Lax — March 19, 2009 @ 3:22 am | Reply

64. 

    I enjoyed reading your post; I am running a small website on video conferencing I am a beginner in this business. I don’t know much about it but I am searching around for material that can increase my knowledge

    Comment by video conferencing setup — March 20, 2009 @ 7:19 am | Reply

65. [...] Top 150 Social Media Marketing Blogs Social Media is every where, there’s no escape. Use eCairn’s list of the top 150 blogs [...]

    Pingback by List of Online Marketing Lists: 316 Tips & Ideas « Online Marketing Mavens Blog — March 22, 2009 @ 6:26 pm | Reply

66. [...] Top 150 Social Media Marketing Blogs Social Media is every where, there’s no escape. Use eCairn’s list of the top 150 blogs [...]

    Pingback by List of Online Marketing Lists: 316 Tips & Ideas | Marketing Blogs - All Latest Posts — March 22, 2009 @ 7:42 pm | Reply

67. 

    Hi,

    Thank you for giving the list, it was really a big help!

    I’ll come back often.

    Regards,

    Dux Marketing

    Comment by Dux Marketing — April 13, 2009 @ 4:29 pm | Reply

68. 

    Thanks for such a great list. Seth Godin is probably my all time favorite. Everyone need to read his stuff!!!

    Comment by Dede — May 10, 2009 @ 10:25 pm | Reply

69. 

    thanks….for giving useful info….it really helped me……

    Comment by pramod — December 25, 2009 @ 3:48 pm | Reply

70. 

    I didn’t see these on your list:

    -TechCrunch.com
    -AllFacebook.com
    -SocialMediaAndTheBigW.com

    Great resources.

    Comment by Jason Small — January 17, 2010 @ 12:16 am | Reply

71. 

    thats a good blog with interrested informations thank you. greetz chris

    Comment by cyberchris — January 22, 2010 @ 2:49 pm | Reply

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