eCairn Conversation™ Updated
Today, we’re thrilled to announce that eCairn Conversation™ has been improved with numerous new and updated features.
The benefits our users have been experiencing with blogs for several years are now available on Twitter and Facebook and they are now available through a brand new Influencer-centric interface.
More than ever, eCairn is the most powerful solution to find and work with influencers.
Here’s a short video about it
In this update, you get:
- A completely revamped influencer-centric community tab so that you can:
- Browse at a glance your favorite influencers.
- Research influencers across multiple parameters such as influence rank, relevance, location, social networks and more.
- Identify relevant influencers in a few clicks thanks to enhanced filtering options, located in the left bar.
As this is a major user experience leap, we’ve kept the existing UI which is accessible through the Source button located above the list.
- Real time Twitter Firehose so that you can:
- Follow and Research community and influencers twitterstreams with access to full twitter firehose (1 month tweet history):
- Visualize trends & sentiment for your brand and competitors.
- Analyze the river of tweets in one click to understand the chatter.
- Engage your favorite influencers across blog posts and tweets and track your engagement.
- Understand the Influencers’ Twitter interconnections.
- Follow and Research community and influencers twitterstreams with access to full twitter firehose (1 month tweet history):
- New Facebook Page analytics:
- Benchmark your pages’ engagement against your industry competitors.
- Understand how content impacts engagement with post by post analysis.
- One stop status monitoring of your listening, outreach and research projects with Improved Dashboard and Reporting.
- Manage large deployments with Improved Role Based Administration.
Last, eCairn built-in directory now spans 427 communities and 211k influencers across various countries from Americas and Europe.
Liquor.com CEO talking about Social Marketing and eCairn!
Listen to how Liquor.com believes the next big thing in Social Media Marketing is Advanced Social Influencer Marketing using eCairn
( at 55m40s if youtube does not bring you right there)
As a thank you back, here are some data points about the share of voice of three top brands in the Cocktail community.
Diageo comes first with 0.55 share of voice, then Pernod Ricard with 0.53 and 0.33 with Bacardi. Pretty interesting to compare with respective 2011 revenues.
We Have Moved to a New Office!
We are excited to announce that the team here at eCairn US has moved to a new location in Mountain View! Over the past year we’d moved within the same building from upstairs, to downstairs, to two doors over. Our old office served us well, and looking back we’ve accomplished a lot and had great memories there, including winning the Forrester Groundswell Awards, being featured by influencers such as Guy Kawasaki, and Brian Solis, as well as speaking at Blogworld LA.
This is a few weeks after the team at eCairn France also moved to a beautiful location in Grenoble.
Here are a few paparazzi shots from the move.
Now we are settling in to the new office!
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It’s been an exciting six years for eCairn, and moving to this new location is the start of a new chapter in our history.
Our new address is 465 Fairchild Drive in Mountain View.
If you’re in the area, please stop by to say hi, and possibly challenge one of us to a game of ping pong 
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Digital Influence Renaisance
“Resonance is a result of reach and relevance and determines how long something stays alive in the stream before attention dissipates.” –Brian Solis (The Rise of Digital Influence, 2012)
In Brian Solis‘s new report, “The Rise of Digital Influence“, he sheds new light into the realm of influence. As one of the hottest trends in social media, influencer marketing is often misunderstood. The constantly evolving landscape makes it difficult for companies to find points of engagement in the social web, but at this time we seem to have reached a renaissance era in digital influence and engagement. As Brian Solis states, “The problem is that many companies are looking at influence backwards, unknowingly or lazily relying on scores rather than understanding how influence is actually created and used.”
The core of Brian Solis’s report focuses on the problem of misinterpreting the various influence scores and assuming that a score is enough of an indicator to evaluate engagement decisions. Brian states that at a minimum, these scores represent social capital, which arises out of many varying factors.
As an enterprise or agency seeking to target influencers you must identify people who will give your content and messages resonance. Resonance is defined by Brian as the “duration, rate and level of interactivity” around your content. Resonance dictates how many people will see your content/message and how long it will stay in their minds.
Continue Reading.
Facebook Fan Pages: What Changed and What Does It Mean?
This is a guest post by Andreas Ramos,
Director of Search Strategy at Acxiom. 
andreas.com
facebook.com/andreas.work
Andreas Ramos develops strategies and tactics for social media at Acxiom. Author of “Search Engine Marketing” (McGraw-Hill) and six other books on web technology.
His book was also published by Tsing Hua University (Beijing), which also uses his courseware.
Andreas has been in Silicon Valley for 15 years, where he has worked at SGI, SUN, Brio, and other companies.
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On March 1st, Facebook (FB) rolled out the biggest change in several years. This isn’t just a change to the interface; it’s a fundamental change in their advertising strategy. This also changes how companies use FB to reach their target audience. It also changes the revenue model of social media.
Up to now, FB tried to be an advertising platform. Companies placed ads in FB to reach their target audience. But FB performs poorly compared to Google, Bing, or Yahoo.
If you show 100 ads in Google (i.e., 100 impressions), you could count on average to get two clicks (a 2%
click-through, or CTR). In FB, you need to show 4,000 impressions to get two clicks. That’s a 0.00005% CTR. It’s abysmal. The CPLs (cost-per-lead) was correspondingly poor: FB CPLs were generally 10X over Google Adwords CPLs. FB doesn’t work for advertising.
US Politics: top issues from the Republican blogosphere
In this election year, we thought it would be interesting to poll our brand new US politics tribes to get a sense of how the debate is shaping up within the Democratic, Republican and Third Party communities and in the American political blogosphere in general. Periodically, we’ll take a few snapshots of the hot topics in those communities and see how they evolve.
As the Republicans are in the process of choosing their candidate for the presidential race, let’s dive into the Republican blogosphere and see what the metrics are telling us about the campaign.
1. Top concerns expressed in the Republican tribe week-to-week
1.1. Weekly expression clouds
Looking back at the weeks leading up to Super Tuesday, we took a weekly snapshot of the posts published in the GOP-leaning community and identified the top concerns expressed in the tribe since the end of January. Here are the expression clouds for the last five weeks: Read more…
This is a study done by one of our clients, pITPI, about the Arab Spring and the use of Social Media.
We all remember January 14, 2011 — one year ago. Back then started what is now known as the Arab Spring, when, following a month of violent protests against his regime, Zine El Abidine Ben Ali fled Tunisia.
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After analyzing over 3 million tweets, gigabytes of YouTube content and thousands of blog posts, a new study finds that social media played a central role in shaping political debates in the Arab Spring.
Conversations about revolution often preceded major events on the ground, and social media carried inspiring stories of protest across international borders.
Focused mainly on Tunisia and Egypt, this research included creating a unique database of information collected from Facebook, Twitter, and YouTube. The research also included creating maps of important Egyptian political Websites, examining political conversations in the Tunisian blogosphere, analyzing more than 3 million Tweets based on keywords, and tracking which countries thousands of individuals Tweeted from during the revolutions.
The result is that for the first time we have evidence confirming social media’s critical role in the Arab Spring.
The contributors include Philip Howard, Muzammil Hussain, Will Mari, and Marwa Mazaid at the University of Washington, Deen Freelon at American University, and Aiden Duffy at Amazon Web Services.
Thank you for using eCairn to build this report.
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UPDATE
Top 150 Social Media Marketing Blogs Jan ’12
Here are the top 150 Social Media Marketing Blogs as of Jan ’12.
Let’s highlight some of the top 5 positive movers by influence from Oct ’10 – Present.
- Neil Perkin (+36)
- Dachisgroup (+29)
- Christopher Carfi (+30)
- Joe Pulizzi (+27)
- PR Guy’s Musings (+20)
- Connie Bensen
- Noah Brier
- Katie Chatfield
- The Flack
- Start With a Lead
Top 5 2011 Conferences for Social Media
Marketing conferences give the pulse of what’s going on in the industry. They update you on what you missed during the year and help you identify what you should tell your customers. For others, those events elevate the channel over the objective.
We would love to go to all of them but it has become impossible as there are too many and we’re all too busy.
So we need to pick the right one. Social Media can provide an unbiased insight into the popularity and nature of each of them.
We ranked the following conferences by volume of conversations:
- SXSW
- Blogworld
- Womma
- LeWeb
- Pivot
Our analytics are based on the last 6 months of conversations produced by the top 2000+ influencers in Social Media (english speaking). Therefore the bulk of conversations from SXSW show in March 2011 does not count in this analysis. SXSW is ranked number one by a long shot.
Kindle Fire Trend: Part III
I’m sure you have all been curious to see what kind of buzz the Kindle Fire has picked up now after about two weeks after its release. This will be the third and final post in this series. We’ll follow up on some info we looked at during Part II, and we’ll recap on the whole story.
For those who just joined us, we’re looking at more than just the tech communities since the kindle fire is targeted to a much larger demographic. I’m looking at the volume of buzz that the kindle fire gets in the following blog communities: Wireless/Mobile, Music, Moms, Fashion, & Books. First up, the share of voice. Again this is how it’s calculated:
Wireless/Mobile:
Music:
Read more…
