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Social Media and the Tunisian Jasmine Revolution – Insight from pITPI

January 19, 2012

This is a study done by one of our clients, pITPI, about the Arab Spring and the use of Social Media.

We all remember January 14, 2011 — one year ago. Back then started what is now known as the Arab Spring, when, following a month of violent protests against his regime, Zine El Abidine Ben Ali fled Tunisia.

——————

After analyzing over 3 million tweets, gigabytes of YouTube content and thousands of blog posts, a new study finds that social media played a central role in shaping political debates in the Arab Spring.
Conversations about revolution often preceded major events on the ground, and social media carried inspiring stories of protest across international borders.

Focused mainly on Tunisia and Egypt, this research included creating a unique database of information collected from Facebook, Twitter, and YouTube.  The research also included creating maps of important Egyptian political Websites, examining political conversations in the Tunisian blogosphere, analyzing more than 3 million Tweets based on keywords, and tracking which countries thousands of individuals Tweeted from during the revolutions.
The result is that for the first time we have evidence confirming social media’s critical role in the Arab Spring.

The contributors include Philip Howard, Muzammil Hussain, Will Mari, and Marwa Mazaid at the University of Washington, Deen Freelon at American University, and Aiden Duffy at Amazon Web Services.

Thank you for using eCairn to build this report.

——————

UPDATE

New location for this report here.

Top 150 Social Media Marketing Blogs Jan ’12

January 18, 2012

Here are the top 150 Social Media Marketing Blogs as of Jan ’12.

Let’s highlight some of the top 5 positive movers by influence from Oct ’10 – Present.

  • Neil Perkin (+36)
  • Dachisgroup (+29)
  • Christopher Carfi (+30)
  • Joe Pulizzi (+27)
  • PR Guy’s Musings (+20)
And here are the top 5 new comers from Oct ’11 – Present:
  • Connie Bensen
  • Noah Brier
  • Katie Chatfield
  • The Flack
  • Start With a Lead
# Pic Name URL Trend u/d Twitt
1
Seth’s Blog sethgodin.typepad.com UP 1
2
Chris Brogan chrisbrogan.com DOWN -1
3
Jeremiah Owyang web-strategist.com/blog - -
4
Brian Solis briansolis.com - -
5
Jason Falls socialmediaexplorer.com UP 1
6
Logic+Emotion darmano.typepad.com DOWN -1
7
Search Engine Land searchengineland.com - -
8
Valeria Maltoni conversationagent.com UP 1
9
SocialMediaExaminer socialmediaexaminer.com DOWN -1
10
Jason Baer convinceandconvert.com UP 1
11
MarketingProfs marketingprofs.com DOWN -1
12
Internet Marketing blog.hubspot.com UP 4
13
Online Marketing toprankblog.com DOWN -1
14
CopyBlogger copyblogger.com UP 1
15 MarketingProfs Daily Fix mpdailyfix.com DOWN -1
16
PR-Squared pr-squared.com UP 2
17
Web Ink Now webinknow.com UP 3
18 Mitch Joel twistimage.com/blog DOWN -5
19
BuzzMachine buzzmachine.com UP 4
20
Brand Builder thebrandbuilder.wordpress.com UP 2
21
Ducttape Marketing ducttapemarketing.com UP 4
22
Shel Holtz blog.holtz.com DOWN -1
23
Search Engine Marketing searchenginewatch.com UP 14
24
Neville Hobson nevillehobson.com - -
25
Jaffe Juice jaffejuice.com DOWN -6
26
Scobleizer scobleizer.com DOWN -9
27
ProBlogger problogger.net UP 6
28
The Viral Garden moblogsmoproblems.blogspot.com DOWN -1
29
Spin Sucks spinsucks.com DOWN -1
30
SEO Blog seomoz.org/blog UP 1
31
Christopher S. Penn christopherspenn.com UP 14
32
PR Measurement kdpaine.blogs.com UP 2
33
SocialMediaMarketing scottmonty.com DOWN -4
34
Internet Marketing News marketingpilgrim.com DOWN -2
35
Peter Kim beingpeterkim.com DOWN -5
36
Influential Marketing rohitbhargava.typepad.com UP 3
37
Drew McLellan drewsmarketingminute.com UP 3
38
Dachisgroup dachisgroup.com UP 29
39
Amber & Tamsen brasstackthinking.com DOWN -4
40
Edelman Digital edelmandigital.com UP 17
41
Danny Brown dannybrown.me DOWN -3
42
How to Change the World blog.guykawasaki.com DOWN -6
43
Strategic Public Relations prblog.typepad.com UP 1
44
Geoff Livingston geofflivingston.com DOWN -3
45
Liz Strauss successful-blog.com DOWN -3
46
Servant of Chaos servantofchaos.com UP 8
47
B.L. Ochman whatsnextblog.com DOWN -1
48 CK’s Blog ck-blog.com UP 11
49
Communication Overtones overtonecomm.blogspot.com UP 7
50
John Jantsch ducttapemarketing.com/blog UP 13
51
The Buzz Bin livingstonbuzz.com UP 4
52
Greg Verdino gregverdino.typepad.com DOWN -3
53
Adverblog adverblog.com DOWN -3
54
Search Engine Journal searchenginejournal.com UP 8
55
Peter Shankman shankman.com DOWN -3
56
Arik C. Hanson arikhanson.com UP 8
57
Stowe Boyd stoweboyd.com DOWN -10
58
Bad Pitch badpitch.blogspot.com UP 7
59
Toby Bloomberg bloombergmarketing.blogs.com UP 1
60 Hitwise Intelligence weblogs.hitwise.com UP 6
61
SmartBlog smartblogs.com/socialmedia DOWN -3
62
SocialTimes.com socialtimes.com UP 19
63
iMedia Connection imediaconnection.com UP 7
64
PR Guy’s Musings stuartbruce.biz UP 21
65 Social Media Informer socialmediainformer.com UP 3
66
Mack Collier mackcollier.com DOWN -15
67
Amber Naslund altitudebranding.com UP 10
68
Steve Rubel Stream steverubel.com DOWN -25
69 Ben McConnell customerevangelists.typepad.com UP 9
70
Sphinn / Hot Topics sphinn.com UP 9
71
Social Media Club socialmediaclub.org DOWN -23
72
The Future Buzz thefuturebuzz.com UP 17
73 Brand Autopsy brandautopsy.typepad.com
/brandautopsy
DOWN -1
74
Media Bistro mediabistro.com/prnewser UP 10
75
Joe Pulizzi blog.junta42.com UP 28
76 POP! PR Jots pop-pr.blogspot.com DOWN -2
77 Church of the Customer churchofthecustomer.com UP 5
78
Simply Zesty simplyzesty.com UP 17
79 GlobalNeighbourhoods redcouch.typepad.com UP 9
80
Techipedia techipedia.com UP 20
81
John Bell johnbell.typepad.com DOWN -10
82
Dave Fleet davefleet.com DOWN -9
83
Dan Zarrella danzarrella.com UP 7
84
Ann Handley annhandley.com DOWN -9
85 Outspoken Media outspokenmedia.com DOWN -16
86
We Are Social wearesocial.net UP 11
87
Harte of Marketing theharteofmarketing.com DOWN -34
88
Community Guy communityguy.com UP 11
89
Ogilvy blog.ogilvypr.com UP 2
90
Paul Mcenany heehawmarketing.typepad.com UP 14
91
Pro PR propr.ca UP 15
92
Andy Sernovitz damniwish.com UP 1
93
Marketing & Strategy blog.futurelab.net UP 1
94
Edward Boches edwardboches.com UP 2
95
Shonali Burke waxingunlyrical.com DOWN -8
96
Becky Carroll customersrock.net UP 2
97
Internet Writings shirky.com DOWN -17
98
Phil Fernandez blog.marketo.com DOWN -15
99
Brains On Fire Blog brainsonfire.com/blog DOWN -7
100
Neil Perkin neilperkin.typepad.com UP 37
101
Techno//Marketer technomarketer.typepad.com DOWN -15
102
AdPulp adpulp.com UP 13
103 B2B Mkting Zone b2bmarketingzone.com UP 6
104
Josh Bernoff forrester.typepad.com/groundswell DOWN -28
105
Socialmedia.biz socialmedia.biz UP 7
106
New Comm Biz newcommbiz.com UP 20
107
Michael Britopian britopian.com UP 6
108
Nick Burcher nickburcher.com DOWN -7
109
Drew B theblogconsultancy.typepad.com DOWN -7
110
Christopher Carfi socialcustomer.com UP 31
111
Charlene Li charleneli.com UP 5
112
David Reich reichcomm.typepad.com UP 5
113
Mark Schaefer businessesgrow.com/blog UP 7
114
Socialnomics socialnomics.net UP 9
115
Shannon Paul veryofficialblog.com UP 9
116
Radian6 radian6.com/blog DOWN -6
117
Citizen Marketer 2.1 blog.stroutmeister.com DOWN -6
118
Abraham Harrison marketingconversation.com DOWN -4
119
Inside Marketers Studio marketersstudio.com DOWN -14
120 Chaos Scenario chaosscenario.com DOWN -2
121 PRBreakFastClub prbreakfastclub.com UP 22
122
Sysomos Blog blog.sysomos.com - -
123
Jeffbullas’s Blog jeffbullas.com UP 10
124
Josh Hallett hyku.com UP 11
125
PR Conversations prconversations.com UP 2
126
Communications Consultant prblogger.com UP 2
127
Bill Green makethelogobigger.blogspot.com UP 12
128
Branding Strategy Insider brandingstrategyinsider.com DOWN -21
129
Adliterate adliterate.com UP 11
130
ConverStations converstations.com DOWN -22
131
Tara Hunt horsepigcow.com UP 15
132
FeverBee feverbee.com UP 15
133
Going Social Now goingsocialnow.com - New
134
Brendan Cooper brendancooper.com UP 2
135
Noah Brier noahbrier.com - New
136
Seroundtable seroundtable.com UP 6
137
Chuck Hemann chuckhemann.com DOWN -8
138
Connie Bensen conniebensen.com - New
139
Marshall Sponder webmetricsguru.com DOWN -8
140
Webbiquity webbiquity.com DOWN -8
141
Fresh Networks freshnetworks.com/blog UP 3
142
Personal Branding personalbrandingblog.com DOWN -17
143
Katie Chatfield katiechatfield.wordpress.com - New
144
Emergence Marketing emergencemarketing.com UP 5
145
Conversation Marketing conversationmarketing.com DOWN -7
146
The Flack theflack.blogspot.com - New
147
Start With a Lead blog.startwithalead.com - New
148
Advertising Lab adverlab.blogspot.com - New
149
Savvy Sisters savvyb2bmarketing.com/blog - New
150
Julien Smith inoveryourhead.net DOWN -20

The full Social Media Marketing tribe is 1000 influencers and is one of the 400+ available in the application.

To learn more on our application to target your outreach or segment your research, please sign up for a customized demo.

Please feel free to connect with us through Twitter: @ecairn, or email us at conversation@ecairn.com. The team here at eCairn always appreciates any feedback!

References:

Becky Carroll

Top 5 2011 Conferences for Social Media #SMM

January 5, 2012
by

Marketing conferences give the pulse of what’s going on in the industry.  They update you on what you missed during the year and help you identify what you should tell your customers. For others, those events elevate the channel over the objective.

We would love to go to all of them but it has become impossible as there are too many and we’re all too busy.

So we need to pick the right one. Social Media can provide an unbiased insight into the popularity and nature of each of them.

We ranked the following conferences by volume of conversations:

  1. SXSW
  2. Blogworld
  3. Womma
  4. LeWeb
  5. Pivot

Our analytics are based on the last 6 months of conversations produced by the top 2000+ influencers in Social Media (english speaking). Therefore the bulk of conversations from SXSW show in March 2011 does not count in this analysis. SXSW is ranked number one by a long shot.

Here are the important dates:

  • August 16th, 2011: grand opening of SXSW PANELPICKER 2012 (the event is held in March)
  • Sept 22nd, 2011: WOMMA Talkable Brands Exchange
  • October 17-18th, 2011: Pivot 2011
  • Nov 16-18th, 2011: WOMMA Summit 2011
  • Nov 3-5tth, 2011: BlogWorld LA 2011
  • Dec 7-9th, 2011: LeWeb 2011

Below are the word clouds featuring the top 50 expressions used when one of the conference is mentioned. Click to zoom in:

The text version of those expression clouds is available below, where I highlighted a few expressions to see how the keywords are ranked. The ones on the top of the list have high occurrence.

A couple of interesting notes by looking at how expressions rank for each conference (one color per expression):

  • ‘Social Media’ (obviously), ‘Marketing’ (obviously) and ‘Business’ appear at the top of everyone’s concerns.
  • ‘Brands’ issues are a top priority for Pivot attendees.
  • Platforms (i.e. Twitter, Facebook,…) are not a primary concern for Blogworld people but rank fairly high among LeWeb attendees.
  • ‘Influence’ is only discussed by people mentioning Pivot.
  • ‘ROI’ & ‘Measurement’ are only talked about at WOMMA.

#

BlogWorld

Pivot

SXSW

LeWeb

WOMMA

1 social media social media social media social media social media
2 blogworld & new media expo marketing sxsw social word of mouth
3 blogworld pivot conference year new word of mouth marketing
4 blog rise of the social consumer new company womma
5 new media expo social consumer marketing social networks word of mouth marketing association
6 time brands time leweb marketing
7 marketing social advertising south by southwest facebook social media marketing
8 new business work marketing brand
9 social media marketing consumers help twitter community manager
10 los angeles social networks business le web social media monitoring
11 business new brand web public relations
12 content social media marketing event social business business
13 year brian solis company google social media policy
14 expo in los angeles new york world business new
15 conference facebook share climb the social business hierarchy womma summit
16 blogworld expo time social networks time share
17 new york advertising social media marketing app code of ethics
18 event networks twitter year time
19 video year content brands companies
20 social networks social marketing conference social business hierarchy social networks
21 share work blog content facebook
22 work twitter panel share help
23 company customers create users social media roi
24 brand trends in social advertising survey day social media marketing work
25 help content well social media crises blog
26 bloggers state of social facebook blog social media week
27 world companies great work customers
28 great share new york report social media measurement
29 social media business summit engagement ideas change best practices
30 well week online discusses best
31 blogworld expo in los angeles steve jobs customers george colony measurement
32 qr codes change comments social media club manager
33 week ad connect conference community
34 online state of social marketing community show twitter
35 social media club new york city san francisco well video
36 day digital vote social media in europe online
37 presentation products and services presentation video womma summit 2011
38 expo experience new york times world social media today
39 twitter influence sxsw interactive services provide
40 san francisco world network jeremiah owyang engagement

Well, if you are interest in social media ROI or ROI Measurement discussions, WOMMA is probably your conference.

Contact us with your interest and we’ll look up which conference you should spend your time in: conversation+conference@ecairn.com

How will you pick a conference in 2012?

Kindle Fire Trend: Part III

November 29, 2011
itshere

I’m sure you have all been curious to see what kind of buzz the Kindle Fire has picked up now after about two weeks after its release. This will be the third and final post in this series. We’ll follow up on some info we looked at during Part II, and we’ll recap on the whole story.

For those who just joined us, we’re looking at more than just the tech communities since the kindle fire is targeted to a much larger demographic. I’m looking at the volume of buzz that the kindle fire gets in the following blog communities: Wireless/Mobile, Music, Moms, Fashion, & Books. First up, the share of voice. Again this is how it’s calculated:Wireless/Mobile:
Music: Read more…

How to Rank an Influencer

November 10, 2011
new_cairnbanner_arthur

Someone recently asked me on Quora how eCairn scores influence. It was a great question, and one that I was more than happy to answer, but I think it was a good prompt to address this here. It’s also a good follow-up to our post on the two pillars of influencer analysis. First we need to quickly define influence.

We define an influencer as a person who, through writing and being read, affects the opinions of peers within a community around a certain topic. For example, Chris Brogan is an influencer of the Social Media Marketing community. He is influential because he writes and shares content that is widely disseminated throughout the community, and because that content largely affects or reflects the feelings of that community.

Some of our competitors have a different definition. They look at the popularity of certain sources across all industries, then try and correlate  that to their ability to drive “action”. But influence is relative. You can’t take the expert social media advice of Chris Brogan and say that his word will affect or reflect the car enthusiast community just because he happens to mention cars a lot.

Influence in eCairn Conversation™ is ranked by analyzing the connections and the level of networking between blogs over time. The primary variable which affects influence rank is the number of times other blogs within the community link back to posts from the target blog. eCairn Conversation’s algorithm then ranks the blogs and determines whether the blog’s connectivity is statistically significant enough to be considered a high, medium or low influencer or if they have no influence at all. There are a few other factors which help to determine influence level, but they don’t carry as much weight. Below you’ll see how the sources in a community tend to appear in an influence graph:

You’ll notice that the influencers found using eCairn’s method are the true nodes of communication between bloggers. These people act as the links in the community who both build and transmit a majority of the content that affects the community and drives action. It’s most apparent when you look at a map of the influencers and highlight the high influencers:

Above I’ve colored the high influencers blue in the video gaming blogger community. Notice how they act as the centralized nodes of conversations.

There are several benefits to this method:

  1. It is less easy to “game” this system.
  2. You’re going to be sure that the targets are both influential AND relevant.
  3. There is little room for noise from irrelevant sources and bots.

Why Blogs?

Blogs provide their users the ability to broadcast original, in-depth and insightful content for their readers. When compared to the paltry character count of alternative social networks, we can see how blogging provides a better avenue for developing insight in the community. (Also, let’s face it, most of the best tweets link to a blog, right?)

But this doesn’t mean we can completely discount these other social media channels. In fact, it’s definitely a good idea to leverage these other channels to maintain your relationships in different circles. This is integral in any social media campaign, and it’s the reason why our application also supports aggregating the feeds from, and managing engagement with, these sources as well. Today, blogs are the core of the system. In the future, we’ll expand our algorithm to take inputs that also make sense of twitter, Google+ and Facebook.

Why use eCairn’s method?

By not relying on factors which the blogger has control over, we make it more difficult for the blogger to game the system. Other existing methods of influence ranking use factors like follows/subscriptions which can be artificially increased through the use of bots, fake accounts and collusion with other users. Post count is another easy variable to skew as well. It’s easy to create a content bot which can constantly publish or re-publish content that can be relevant and interesting, but in no way original or worth following.

Building your influence rank by starting with the community ensures that you find influencers who are relevant. Say you’re trying to find the experts on movie production. You don’t want their interactions with the music recording community to affect your influence measurement of the movie developer community. You’re trying to find the most influential people on a specific topic, not the most influential people who happen to have an interest in that topic. Since you build the community, you control the level of noise that can come from irrelevant sources and can manage the objectivity of the ranking.

So, how do you rank influence?

The beauty of Social Media

November 10, 2011

Today, we’re diving into the world of social media in the beauty/cosmetics industry.

Beauty/Cosmetics means big business. Here are some numbers that are self-explanatory:

  • $59 bn industry revenue (US) – $250 (WW)
  • 750 unique brands
  • 250k business in the US only are qualified as beauty salons

Given that every large industry means lots of activity in social media, it’s no surprise to find thousands of beauty influencers (we have more than 7000 in eCairn’s database and are finding new ones every time we search). All together they aggregate an audience or shall we say a mega-community of millions.

Why is that important?

According to a survey performed earlier this year by blogher and DeVries Public Relations, blogs are 2 Times More Likely to Drive Beauty Product Purchases than Magazines (influencers have blogs).

How is the beauty influencers mega-tribe organized?

Let’s look at some interesting geo-centric findings on the beauty tribe.

For that purpose, we took the top 500 influencers from the following countries:  France, Italy, Spain, UK and USA, and a few hundreds from Australia and Canada.

Below is a map of the community that shows:

  • Influencers from separate countries don’t mix across languages.
    • Italy is the blue cluster on the left
    • Spain is the big round cluster at the bottom
    • France is the 3 clusters on the left from the bottom counter clock-wise (there’s a cluster of DIY cosmetics, another one on nails and a 3rd one on general cosmetics)
    • UK, US, Australia and Canada are much more interconnected:
      • UK is the purple & blue part of the center cluster, close to the top
      • US is the yellow at the bottom
      • Canada is on the edge of the main clusters in orange (left and right)
      • Australia is spread on the edge (we have only 100 blogs in that list)

What are they talking about?

When we perform a customary brand analysis of the river of conversations, we see significant variations across geographies:
(for the purpose of this analysis, only blog posts have been analyzed)

  • Brand mentions is the highest, percentage wise, in conversations from Australia and the US and the lowest in Italy
  • The top brand (Chanel) has an average share of voice of 2.71% across all geographies
  • Variations in brand mentions can change by up to a 10x factor from one country to another

More information is available from the following charts:

  1. Top cosmetics brand by share of voice across geographies:
  2. Cumulative cosmetics brands share of voice by country
  3. Comparative share of voice for the top 7 brands across all countries

  4. Top cosmetic brand (Chanel) share of voice per country
  5. Top differences by country and brand
  • 10x SoV difference for Clinique in Australia vs Italy
  • 3-5x SoV difference for Maybelline between Europe vs North-America+Australia
  • Chanel is the most consistent brand across geographies (2x difference maximum)

Topic-wise, the ranking based on the percentage of conversations is somewhat consistent across geographies but the percentage is much higher in the US than in France, almost by a factor of 2. (See the graph below comparing US, Spain and France only)

Note: The top 500 US influencers have collectively published 87k conversations as compared to, respectively, 32k for the French and 26k for the Spanish. They are clearly more talkative.

The 2 Pillars of Influencer Analysis

November 2, 2011

“The secret of my influence has always been that it remained secret”. – Salvador Dali

With the emergence of new solutions and metrics for online influence, a question essential to marketing has taken center stage:

“Who are the good influencers, and how to identify them?”

We have given this issue a lot of thought and experiment. Over the years, this has inspired a unique vision of online influence, addressing what defines it, how to describe its characteristics, and how to analyze it. Here’s the gist of it.

There are several types of influencers (5 or 6, depending on who you ask, it is not really clear yet). In this post, we will not be covering the influence mechanisms at work among closed circles such as friends and family, or the influence mechanisms of celebrities (sports celebrities, politicians, and others). We are also well aware that geographical, cultural, or demographic factors have their role to play. As far as influence in the virtual world of social media is concerned, however, we believe this is only a minor one.

Let me start with these two short yet meaningful statements:

- You influence someone about something.
- Someone becomes influential as soon as they are trusted by a sufficient number of good people.

For eCairn, this translates into the following:

  1. Influence is, at its core, a matter of context and trust.
  2. Consequently, influencers must have both:
    - a deep expertise in the domain in which their influence is going to spread;
    - a broad network with whose members they have frequent and long-term reciprocal interactions in the context of their domain of expertise.
  3. Deep expertise requires a substantial investment in terms of time, and is developed over a long period of time (cf. Malcom Gladwell’s 10,000 hour rule).
    A network consists of links between “close” members, “connected” members, and the rest. The domain’s experts are the ones who indirectly determine each member’s influence through cross-references.
  4. As a consequence, influence should be evaluated based on meaningful markers (of a certain expertise), over a long period of time (10,000 hour rule), while taking into account references within the community.

What do we need to produce a good analysis of influence (in social media)?
View the rest of this post here here

Halloween Surprise: Death rate in the blogosphere

October 31, 2011

“I removed a bunch of links from my blogroll just right now. All of them are dead…”

“Too many blogrolls are filled with outdated, broken links…”

How often do you click on a link to end up on a blog that hasn’t shown any sign of life for years?
It happens to me all the time when I surf blogs. I call them ghosts.

The blogosphere is a living organism where birth and death happen all the time. For long, I’ve been wondering about the life expectancy and death rate of blogs.

So much about life expectancy; but, thanks to the on-going maintenance of eCairn’s directory of influencers, on Halloween day, I have numbers to share with you on the latter:

  ~24% yearly death rate

Out of 43955 blogs processed over a period of 3 months, we found 2600 dead blogs. By “dead blogs”, we mean blogs that have stopped posting at least 6 months back.

Not surprisingly, the death rate depends on the category; looking at our 330 categories, we found:

  • The Best (lower death rate):
    • Beauty-nails: 8% (off topic, as seen in a previous post, the nails tribe is healthy)
    • Wedding: 9%
    • Travel: 10%
  • The Worst:
    • Books: 48%
    • Music: 40%
    • Food: 32%

Will those blogs rise from the dead?

25% of top Social Media Influencers Speaking at #BWELA

October 28, 2011

Join us at Blogworld L.A. from Nov 3-5 at the L.A. Convention Center!

Dominique will be giving a presentation on how to get more impact from your content by leveraging influencers and tribes. Click here for more info on his session.

Make sure to stop by our booth #533 in the Exhibit Hall and check your influence, we’ll be more than happy to see you!

Here is a list of the top SMM Blogs as of Oct 25th.  In the spirit of Blogworld, we’ve also marked who will be speaking at the event. Click the Blogworld icon and you will be directed to their presentation page.

Rank Name URL Trend Move Twitt BWELA speaker
1 Chris Brogan http://www.chrisbrogan.com UP 1
2 Seth’s Blog http://sethgodin.typepad.com UP 1
3 Jeremiah Owyang http://www.web-strategist.com/blog DOWN -2
4 Brian Solis http://www.briansolis.com - -
5 Logic+Emotion http://darmano.typepad.com - -
6 Social Media Explorer http://www.socialmediaexplorer.com - -
7 Search Engine Land http://www.searchengineland.com - -
8 SocialMediaExaminer http://www.socialmediaexaminer.com UP 3
9 Conversation Agent http://www.conversationagent.com - -
10 MarketingProfs http://www.marketingprofs.com - -
11 Social Media Strategy http://www.convinceandconvert.com DOWN -3
12 Online Marketing http://www.toprankblog.com UP 1
13 Six Degrees of Separation http://www.twistimage.com/blog UP 5
14 MarketingProfs Daily Fix http://www.mpdailyfix.com UP 3
15 CopyBlogger http://www.copyblogger.com DOWN -3
16 Internet Marketing http://blog.hubspot.com DOWN -2
17 Scobleizer http://www.scobleizer.com DOWN -1
18 PR-Squared http://www.pr-squared.com UP 1
19 Jaffe Juice http://www.jaffejuice.com UP 1
20 Web Ink Now http://www.webinknow.com UP 1
21 Shel Holtz http://blog.holtz.com DOWN -6
22 Brand Builder http://thebrandbuilder.wordpress.com UP 12
23 BuzzMachine http://www.buzzmachine.com UP 2
24 Neville Hobson http://www.nevillehobson.com UP 2
25 Ducttape Marketing http://www.ducttapemarketing.com UP 3
26 Steve Rubel http://www.steverubel.me DOWN -3
27 The Viral Garden http://moblogsmoproblems.blogspot.com DOWN -3
28 Spin Sucks http://www.spinsucks.com UP 9
29 SocialMediaMarketing http://www.scottmonty.com UP 1
30 Peter Kim http://www.beingpeterkim.com UP 5
31 SEO Blog http://www.seomoz.org/blog UP 21
32 Internet Marketing News http://www.marketingpilgrim.com UP 4
33 ProBlogger http://www.problogger.net DOWN -1
34 PR Measurement http://kdpaine.blogs.com UP 12
35 Amber & Tamsen http://www.brasstackthinking.com DOWN -13
36 How to Change the World http://blog.guykawasaki.com UP 5
37 Search Engine Marketing http://www.searchenginewatch.com UP 32
38 Danny Brown http://www.dannybrown.me DOWN -5
39 Influential Marketing http://rohitbhargava.typepad.com DOWN -1
40 Drew McLellan http://www.drewsmarketingminute.com DOWN -9
41 Geoff Livingston http://www.geofflivingston.com DOWN -1
42 Liz Strauss http://www.successful-blog.com UP 2
43 Steve Rubel Stream http://www.steverubel.com DOWN -16
44 Strategic Public Relations http://prblog.typepad.com UP 5
45 Christopher S. Penn http://www.christopherspenn.com UP 10
46 B.L. Ochman http://www.whatsnextblog.com UP 1
47 Stowe Boyd http://www.stoweboyd.com UP 7
48 Social Media Club http://www.socialmediaclub.org DOWN -6
49 Greg Verdino http://gregverdino.typepad.com DOWN -6
50 Adverblog http://www.adverblog.com UP 28
51 Mack Collier http://www.mackcollier.com DOWN -12
52 Peter Shankman http://www.shankman.com UP 11
53 Harte of Marketing http://www.theharteofmarketing.com DOWN -24
54 Servant of Chaos http://www.servantofchaos.com UP 5
55 The Buzz Bin http://www.livingstonbuzz.com DOWN -10
56 Communication Overtones http://overtonecomm.blogspot.com UP 12
57 Edelman Digital http://www.edelmandigital.com UP 1
58 SmartBlog http://www.smartblogs.com/socialmedia DOWN -7
59 CK’s Blog http://www.ck-blog.com DOWN -3
60 Toby Bloomberg http://bloombergmarketing.blogs.com UP 1
61 Edelman http://www.edelman.com/speak_up/blog DOWN -4
62 Search Engine Journal http://www.searchenginejournal.com - -
63 John Jantsch http://www.ducttapemarketing.com/blog UP 22
64 Arik C. Hanson http://www.arikhanson.com DOWN -11
65 Bad Pitch http://badpitch.blogspot.com UP 2
66 Hitwise Intelligence http://weblogs.hitwise.com UP 28
67 Dachisgroup http://www.dachisgroup.com - New
68 Social Media Informer http://www.socialmediainformer.com UP 6
69 Outspoken Media http://www.outspokenmedia.com UP 1
70 iMedia Connection http://www.imediaconnection.com DOWN -20
71 John Bell http://johnbell.typepad.com DOWN -7
72 Brand Autopsy http://brandautopsy.typepad.com/brandautopsy DOWN -7
73 Dave Fleet http://www.davefleet.com DOWN -25
74 POP! PR Jots http://pop-pr.blogspot.com UP 3
75 Ann Handley http://www.annhandley.com UP 9
76 Josh Bernoff http://forrester.typepad.com/groundswell UP 3
77 Altitude Branding http://www.altitudebranding.com UP 3
78 Ben McConnell http://customerevangelists.typepad.com DOWN -6
79 Sphinn / Hot Topics http://www.sphinn.com DOWN -6
80 Internet Writings http://www.shirky.com UP 18
81 SocialTimes.com http://www.socialtimes.com DOWN -21
82 Church of the Customer http://www.churchofthecustomer.com UP 1
83 Phil Fernandez http://blog.marketo.com UP 5
84 Media Bistro http://www.mediabistro.com/prnewser DOWN -9
85 PR Guy’s Musings http://www.stuartbruce.biz UP 6
86 Techno//Marketer http://technomarketer.typepad.com UP 6
87 Shonali Burke http://www.waxingunlyrical.com UP 17
88 GlobalNeighbourhoods http://redcouch.typepad.com DOWN -7
89 The Future Buzz http://www.thefuturebuzz.com DOWN -2
90 Dan Zarrella http://www.danzarrella.com DOWN -8
91 Ogilvy http://blog.ogilvypr.com UP 18
92 Brains On Fire Blog http://www.brainsonfire.com/blog DOWN -26
93 Andy Sernovitz http://www.damniwish.com UP 21
94 Marketing & Strategy http://blog.futurelab.net UP 8
95 Simply Zesty http://www.simplyzesty.com - New
96 Edward Boches http://www.edwardboches.com - -
97 We Are Social http://www.wearesocial.net - -
98 Customers Rock http://www.customersrock.net UP 9
99 Community Guy http://www.communityguy.com UP 9
100 Techipedia http://www.techipedia.com UP 25
101 Nick Burcher http://www.nickburcher.com DOWN -2
102 Drew B http://theblogconsultancy.typepad.com DOWN -13
103 Joe Pulizzi http://blog.junta42.com DOWN -27
104 Paul Mcenany http://heehawmarketing.typepad.com DOWN -14
105 Inside Marketers Studio http://www.marketersstudio.com UP 7
106 Pro PR http://www.propr.ca UP 7
107 Branding Strategy Insider http://www.brandingstrategyinsider.com DOWN -6
108 ConverStations http://www.converstations.com DOWN -15
109 B2B Mkting Zone http://www.b2bmarketingzone.com UP 37
110 Radian6 http://www.radian6.com/blog DOWN -4
111 Citizen Marketer 2.1 http://blog.stroutmeister.com DOWN -40
112 Socialmedia.biz http://www.socialmedia.biz UP 10
113 Michael Britopian http://www.britopian.com - New
114 Abraham Harrison http://www.marketingconversation.com UP 13
115 AdPulp http://www.adpulp.com UP 1
116 Charlene Li http://www.charleneli.com DOWN -21
117 David Reich http://reichcomm.typepad.com UP 30
118 Chaos Scenario http://www.chaosscenario.com UP 14
119 Tom Webster http://www.brandsavant.com UP 14
120 Mark Schaefer http://www.businessesgrow.com/blog UP 14
121 Global Neighbourhood http://www.globalneighbourhoods.net DOWN -18
122 Sysomos Blog http://blog.sysomos.com DOWN -17
123 Socialnomics http://www.socialnomics.net UP 15
124 Shannon Paul http://www.veryofficialblog.com DOWN -38
125 Personal Branding http://www.personalbrandingblog.com UP 16
126 New Comm Biz http://www.newcommbiz.com - New
127 PR Conversations http://www.prconversations.com DOWN -1
128 Communications Consultant http://www.prblogger.com - -
129 Chuck Hemann http://www.chuckhemann.com UP 16
130 In Over Your Head http://www.inoveryourhead.net DOWN -12
131 Marshall Sponder http://www.webmetricsguru.com UP 5
132 Webbiquity http://www.webbiquity.com - New
133 Jeffbullas’s Blog http://www.jeffbullas.com UP 6
134 Social Organization http://www.thesocialorganization.com UP 6
135 Josh Hallett http://www.hyku.com UP 15
136 Brendan Cooper http://www.brendancooper.com DOWN -19
137 Neil Perkin http://neilperkin.typepad.com DOWN -27
138 Conversation Marketing http://www.conversationmarketing.com DOWN -38
139 Bill Green http://makethelogobigger.blogspot.com UP 4
140 Adliterate http://www.adliterate.com UP 4
141 Christopher Carfi http://www.socialcustomer.com DOWN -26
142 Seroundtable http://www.seroundtable.com DOWN -12
143 PRBreakFastClub http://www.prbreakfastclub.com DOWN -24
144 Fresh Networks http://www.freshnetworks.com/blog DOWN -24
145 StickyFigure http://brandimpact.wordpress.com - New
146 HPC | Marketing Uncommon http://www.horsepigcow.com DOWN -23
147 FeverBee http://www.feverbee.com - New
148 Jacob Morgan http://www.jmorganmarketing.com DOWN -24
149 Emergence Marketing http://www.emergencemarketing.com DOWN -7
150 Customer Experience Matters http://experiencematters.wordpress.com - New

Disclaimer: Links to the BlogWorld Expo speaker profiles are only available for those who put the info in their profile.

Kindle Fire Trend: Part II

October 25, 2011
by
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It’s been over three weeks since we last looked at the buzz surrounding the Kindle Fire. This week, I’d like to look at the same information we saw a few weeks ago and see how the trend has fluctuated since then. I’d also like to look at any news released by Amazon since then to see if it’s affected the buzz in the communities we tracked two weeks ago.

As a reminder, I’m looking at the volume of buzz that the kindle fire gets in the following blog communities:

  • Wireless/Mobile
  • Music
  • Moms
  • Fashion
  • Books

Again, we’re looking at more than just the tech communities, as the kindle fire is targeted to a much larger demographic than just gadget lovers.

Let’s first look at the share of voice of the kindle fire compared to the iPad since Sept 21. Bear in mind that the official announcement came on the Sept 28.

Wireless/Mobile: View the rest of the analysis…

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